Louis Vuitton 2011 Annual Report Download - page 128

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LVMH 2011
Environment
18 / 24
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Research and Development department has
focused on ethnobotany. The department
identifies plant species from around the
world that could be used in cosmetics
and at the same time helps protect these
species and develop local economies.
Louis Vuitton systematically opts for FSC
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European Forest Certification) labels when
choosing woods for its stores, window dis-
plays, customer packaging and a number of
exclusive products. Meanwhile, like the
drive for sustainable viticulture supported
by all Maisons concerned, Hennessy has a
12-ha vineyard that belongs to a network of
farms identified by the French government
under the 2018 Ecophyto plan as being a
benchmark in environmental standards.
ECODESIGN
The Maisons have specific resources
and training programs that allow them to
incorporate environmental concerns into
the design of their products to the greatest
extent possible. Eco-design includes
reducing packaging weight and volume,
choosing specific components and raw
materials, employing more energy-effi-
cient production processes and introduc-
ing initiatives to comply with REACH
regulations. For example, multiple initia-
tives have been introduced in the area of
packaging, such as a trial of environmental
labeling at Sephora and the optimization
of shipping packaging at Louis Vuitton.
And since 2011, other Group Maisons,
such as Hennessy and the Champagne
Houses, have used the Environmental
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applies to packaging.
PRODUCT SAFETY
The regulatory context for cosmetics
has undergone considerable change in
recent years, especially with the introduc-
tion of various European texts such as the
REACH Regulation, the “Classification,
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regulation pertaining to cosmetics.
LVMH is committed to developing cos-
metics that oer the greatest safety assur-
ance and prohibits the use of ingredients
whose safety is hard to guarantee. For
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Maisons do not develop any products
containing triclosan, phthalates or pre-
servatives that generate formaldehyde.
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Cosmetics brands no longer test the safety
of their cosmetics on animals and invest
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testing, particularly in the area of allergies,
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ners, and in the area of systemic toxicity
within Colipa, the European federation
of cosmetics manufacturers.