Louis Vuitton 2011 Annual Report Download - page 42

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LVMH 2011
Perfumes & Cosmetics
40 / 68
The change in consolidation scope corresponds to the disposal
of La Brosse et Dupont business at the end of 2010. All brands
benefited from the vigor of the Asian and US markets. Despite a
mixed business environment toward the end of the year, Europe
also made a positive contribution to growth.
PARFUMS CHRISTIAN DIOR confirmed its strong momen-
tum in 2011, in a highly competitive global market. The brand
promoted its values of excellence and creativity through investments
in major media campaigns that were closely associated with the
“Haute Couture”.
The exceptional vitality of its star product lines enabled perfume
sales to make strong progress and outperform the market. J’adore
continues to gain market share in all countries. This classic perfume
has significantly strengthened its leadership in the French market.
Miss Dior, the company’s first perfume created in 1947 by its founder
Christian Dior, recorded an excellent performance. The men’s fra-
grances, Dior Homme and Eau Sauvage, are making steady progress.
Dior is also strengthening its position in high perfumery, through
the international expansion of the Collection Privée Christian
Dior, the creation of Dior’s perfume designer François Demachy.
The Perfumes and Cosmetics
business group posted 9% organic
revenue growth in 2011. Prot from
recurring operations rose 8%
(at constant consolidation scope)
against a background of robust
commercial and advertising
investments.