Louis Vuitton 2011 Annual Report Download - page 31

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LVMH 2011
Fashion & Leather Goods
29 / 68
Awards, the designer’s runway shows during the year again gener-
ated considerable excitement and were enthusiastically applauded
by the international press. Designs in the Marc Jacobs Collection
are much in demand and the heightened sophistication of the
Marc by Marc Jacobs second line is winning over fans. The brand
continues to expand its presence in high-potential markets.
LOEWE recorded very strong revenue growth and a significant
increase in profitability. Men’s accessories rearmed their strong
growth potential. Growth was strong across all of the brand’s mar-
kets, with China in the lead. Store renovations are continuing,
using the concept developed by the architect Peter Marino.
CÉLINE performed remarkably well in 2011, attaining record-
setting revenue and profit levels. Driven by the success of the
collections created by Phoebe Philo, this exceptional perfor-
mance was consistent across all geographic regions and product
categories. The brand’s leather goods saw impressive growth and
the ready-to-wear collections have vigorously reaffirmed the
brand’s identity and consolidated its market position, associated
with iconic modernity, timeless elegance and quality. Céline has
launched a renovation and expansion project for its network of
stores.