Louis Vuitton 2011 Annual Report Download - page 67

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LVMH 2011
Selective Retailing
65 / 68
FOCUS
After major renovation work, DFS unveiled its new Beauty
World covering over 2,000 square meters in its Galleria in
Waikiki. With over 60 brands and more than 7,000 products, it
has become the largest retail space dedicated to beauty in Hawaii.
Individual boutiques now enable certain brands to oer very
personalized service with expert advice, demonstrations and
“makeovers.” The BeautyLab – a specialized concept oering the
latest innovations in cosmeceutical products, anti-aging skin care
and organic cosmetics – features exclusive new brands.
Digital technology also holds a prominent place in this new
center. Interactive technologies, such as multiplex TV monitors,
show the latest innovations in real time. A “digital diagnostic” tool
oers personalized consultations and expert advice to choose the
best products for each skin type or the ideal make-up colors to
complement a person’s style.
DFS: an original Beauty experience in Hawaii