Louis Vuitton 2011 Annual Report Download - page 102

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LVMH 2011
Maisons
28 / 32
SELECTIVE RETAILING
LE BON MARCHÉ
— Since 1852 —
Le Bon Marché group encompasses
three main activities: department stores
with Le Bon Marché Rive Gauche and
Franck et Fils on rue de Passy in Paris,
acquired in 1994; fine foods with La Grande
Epicerie de Paris; and real estate, with
23,500square meters of rental buildings.
Le Bon Marché was founded in 1852 by
Aristide Boucicaut and was a pioneer in
modern retailing. Its building was designed
by architect Louis-Auguste Boileau and was
expanded in 1896, with Gustave Eiffel as
technical consultant. The model created by
Aristide and Marguerite Boucicaut remains
an inspiration around the world.
Le Bon Marché Rive Gauche is today
the only Parisian department store with a
genuine cultural dimension. It enjoys a
reputation as the French capital’s most
exclusive store thanks to the quality of the
products and a unique range of customer
services. The sole department store located
on the left bank in Paris, it was acquired by
LVMH in 1998.
DFS
— Since 1960 —
On November7, 1960 the two founders
of DFS opened their first office in Hong
Kong. A few weeks later, they applied to
operate the commercial concessions in the
airports of Honolulu and Kai Tak in Hong
Kong. They won both those concessions,
thus recording their first success.
As air travel began its spectacular
expansion, little could the two pioneers
have known just how large their business
would become. Today DFS, which joined
LVMH in 1997, is the world leader in the
sale of luxury products to international
travelers, operating in Gallerias and in air-
ports around the world. A position attained
by listening to the clientele, adapting to
changes in the customer base, and continu-
ally responding with innovative concepts.
With an area of 1,000 to 18,000square
meters, the 13 Gallerias are located in the
urban centers of major airline destinations
in the Asia-Pacific region, the United States
and Japan. While focusing on the develop-
ment of its Gallerias, which are its main
source of growth, DFS maintains its strate-
gic interest in airport concessions and is
currently present in some twenty interna-
tional airports in the Asia-Pacific region,
the United States and Japan.
The strength of DFS lies in its strategic
brand partnerships, its superior assortments,
and its targeted marketing programs.
As DFS continues to perfect its busi-
ness model, improve its offerings and
expand into emerging markets, it is well
positioned to remain the world’s leading
luxury retailer.