Louis Vuitton 2011 Annual Report Download - page 38
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PERFUMES
&
COSMETICS
LVMH, a major player in the perfumes,
make-up and skincare sector, relies primarily
on a portfolio of brands representing French
companies with an international presence:
Christian Dior, Guerlain, Givenchy and Kenzo.
The Group also supports the development
of high-potential brands: Benefit and Fresh,
two rapidly-growing American brands;
Acqua di Parma, whose perfumes symbolize
Italian elegance; Parfums Loewe, one
of the leaders in the Spanish market; and
Make Up For Ever, a firm favorite of professional
make-up artists which recorded outstanding
growth by opening up to the general public.
The recently created Fendi perfumes round
out this business group.
LVMH 2011