Louis Vuitton 2011 Annual Report Download - page 101
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LVMH 2011
Maisons
27 / 32
WATCHES & JEWELRY
The new collection launched in 2005
was named Big Bang, a perfect illustration
of the concept of Fusion! The glass and the
case have sharper angles, screws that come
through the case, an echo again of a port-
hole… and retain the DNA of the first
Hublot watches with a rubber bracelet.
In less than one year, the Big Bang
chronograph won a number of prizes in the
watchmaking world. Then, while the design
was maintained, it was oered in dierent
sizes with multiple color combinations and
complications like the Tourbillon, Répétition
Minutes, Grande Date, Indicateur de Réserve
de Marche, Rattrapante…
Since then, Hublot has grown explo-
sively and has launched a number of
pioneering activities: the first Internet tel-
evision for a luxury brand, soccer sponsor-
ships, the first watch with completely
invisible setting of baguette diamonds,
revolutionary interactive showcases, diver-
sified partnerships.
The first single-brand Hublot bou-
tiques were opened in Paris and St-Tropez,
then in Geneva, Moscow, Dubai, Cannes,
Budapest, Kuala Lumpur, Shanghai,
Warsaw, Hong Kong, New York, Beverly
Hills, Ginza, Courchevel, Gstaad. The suc-
cess of this timepiece has driven a tenfold
increase in revenue in four years!
Hublot, founded in 1980, joined the
LVMH group in 2008.
DE BEERS DIAMOND
JEWELLERS
— Since 2001 —
A true symbol of diamond jewelry, De
Beers Jewellery unites the mineral world
with the world of poetry and stands out
with its exceptional expertise anchored in a
rich heritage of old traditions and a deliber-
ately modern creativity.
The diamond is a sparkling symbol of
fidelity and eternity, confidence and hope.
De Beers defines these universal values in
its lines of elegant, timeless jewelry accen-
tuated by a touch of boldness.
De Beers boasts more than 120 years of
diamond expertise, giving it the means to
go far beyond the traditional 4Cs (Carat,
Color, Cut and Clarity). Every diamond
larger than 0.20 carats is selected by hand
for its brilliance and its shine and carries
the De Beers brand printed in microscopic
letters, the ultimate proof of its integrity.
Each De Beers jewelry item carries a cer-
tificate of authenticity which details its
properties, oering an unfailing guarantee
against counterfeiting.
Through its creations, De Beers – the
jeweler of light – exalts the natural beauty
and timelessness of the diamond, as only an
expert can, and thereby exalts the beauty of
the women who wear them.
De Beers Diamond Jewellers was estab-
lished in 2001. An independent company, it
is managed and controlled by De Beers SA,
the world leader in the production and sale
of diamonds, and by LVMH.
Today, De Beers owns more than
40 stores worldwide.