Louis Vuitton 2011 Annual Report Download - page 75

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— History of the Group
Although the history of the LVMH Group began in 1987 with
the merger of Moët Hennessy and Louis Vuitton, the roots
of the Group actually stretch back much further, to eighteenth-
century Champagne, when a man named Claude Moët decided
to build on the work of Dom Pérignon, a contemporary of
Louis XIV; and to nineteenth-century Paris, famous for its
imperial celebrations, where Louis Vuitton, a craftsman trunk-
maker, invented modern luggage. Today, as the world’s leading
luxury goods Group, LVMH is the result of successive alliances
among companies that, from generation to generation, have
successfully combined traditions of excellence and creative
passion with a cosmopolitan flair and a spirit of conquest.
Together, they now form a powerful, global group sharing their
expertise with the newer brands, and continuing to cultivate
the art of growing while transcending time, without losing
their soul or their image of distinction.
CONTENTS
04 WINES & SPIRITS
12 FASHION & LEATHER GOODS
18 PERFUMES & COSMETICS
23 WATCHES & JEWELRY
28 SELECTIVE RETAILING
30 OTHER ACTIVITIES