Louis Vuitton 2011 Annual Report Download - page 19

Download and view the complete annual report

Please find page 19 of the 2011 Louis Vuitton annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 160

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160

LVMH 2011
Wines & Spirits
17 / 68
RUINART, whose main strategic focus is to expand its range
of prestige cuvée champagnes, increased sales substantially, par-
ticularly in Western Europe and the United States. The year-end
also saw the release of two new vintages: Dom Ruinart 2002 and
Dom Ruinart Rosé 1998.
VEUVE CLICQUOT confirmed the success of its value-creation
strategy served by continuous innovation. Veuve Clicquot Rosé
posted excellent sales and has earned a position as the brand’s
second-best selling champagne after Brut Carte Jaune. Veuve
Clicquot is consolidating its positions in Europe and has experi-
enced impressive growth in new markets, such as Australia, Brazil
and Argentina.
KRUG achieved excellent momentum in Europe and Asia and
is continuing its redeployment in the US market. Faithful to its
historic values of sharing and generosity, Krug invented a new
concept called “Lieux éphémères” (ephemeral places), which posi-
tively surprised participants in such cities as New York, Los
Angeles, Paris and Milan.
ESTATES & WINES, Moët Hennessy’s sparkling and still
wines division, is growing steadily. Chandon has made strong
gains, particularly in South America and Asia, and Terrazas de los
Andes (Argentina) and Cloudy Bay (New Zealand) have been
making good progress in key markets.
Wines and Spirits achieved 10%
organic revenue growth in 2011.
The business group’s prot from
recurring operations rose 18%.