Louis Vuitton 2011 Annual Report Download - page 20

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LVMH 2011
Wines & Spirits
18 / 68
Sales of CHÂTEAU D’YQUEM, the undisputed king of the
Sauternes wines, were in keeping with its prestigious image. The
vintages currently available oer a broad spectrum of aromas that
are appreciated the world over, particularly in Asia.
CHÂTEAU CHEVAL BLANC inaugurated its new wine cellars,
designed by French architect Christian de Portzamparc. The first
release of the 2010 vintage, in July 2011, was a major success with
prices reaching record levels.
HENNESSY cognac maintained its robust growth trend in
2011, with sales increasing 6% by volume. Premium brands did
exceptionally well. With sales at record levels, Hennessy has con-
solidated its position as the world’s best-selling cognac, in terms
of both volume and value.
Asia is the main growth region, with all of the brand’s cognacs
boasting double-digit revenue growth, notably in China and
Vietnam. In the United States, high sales volume was maintained
in a still sluggish economic environment and some encouraging
signs of recovery were observed in the second half of the year.
With Fine de Cognac, Hennessy strengthened its position in
Europe. In Russia, a new commercial organization was established,
which is wholly owned by Moët Hennessy.