Louis Vuitton 2011 Annual Report Download - page 63

Download and view the complete annual report

Please find page 63 of the 2011 Louis Vuitton annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 160

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160

LVMH 2011
Selective Retailing
61 / 68
Selective Retailing achieved
organic revenue growth of 19%.
Its prot from recurring
operations improved by 34%.
SEPHORA did remarkably well in 2011, gaining market share
in all regions. The only global specialist retailer in perfume and
cosmetics, Sephora continued to oer shoppers a unique experi-
ence of innovative products and exclusive services and actively
developed its customer loyalty programs in all regions. At the end
of 2011 there were 1,300 Sephora stores in 26 countries.
Sephora further increases its leadership in France and is
expanding its network of stores, while continuing to roll out
an ambitious innovation-based strategy for services. In a mixed
economic environment, Sephora is making progress in other
European countries and strengthened its presence in Russia by
raising its stake in the Ile de Beauté chain to 65%.
Growth in Northern America was once again strong. The new
flagship store in New York, in the heart of the Meatpacking
district, features Sephora’s latest major innovations, such as a
mobile payment system that enables customer service attendants
to process customer payments directly.
Sephora further increased market share in China, where it
accelerated its growth. A new store concept was launched to
accompany the chain’s move upmarket. Sephora also attracted
quite a bit of attention by sponsoring “Beauty Academy”, a popular
TV show where talented young make-up artists are discovered.