Louis Vuitton 2011 Annual Report Download - page 52

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LVMH 2011
Watches & Jewelry
50 / 68
TAG HEUER set new records for revenue and profitability
in 2011. The brand posted strong organic revenue growth in all of
its markets, with particularly remarkable results in China and
South Korea. TAG Heuer perpetuated its unique expertise in
mastering speed and precision in 2011 by launching the
Mikrograph 100 and the Mikrotimer Flying 1000, entirely developed
and manufactured in its own workshops. The brand continues to
expand its retail network and now has nearly 130 stores world-
wide (owned and franchised). In addition, TAG Heuer is working
to further industrialize its processes, as evidenced by the Calibre
1887, the brand’s first automatic movement built in-house.
TAG Heuer’s industrial integration is also extending to other strate-
gic components, with the acquisition of ArteCad, a leading Swiss
manufacturer of watch dials. Also present in the manufacture
of watch cases through its subsidiary Cortech, TAG Heuer is
staking its place in the production of mechanical movements,
cases and dials.
HUBLOT has stepped up its expansion eorts on all fronts
and performed exceptionally well in 2011. The year was marked
by a number of high-profile innovations, including Masterpieces, a
new collection dedicated to Grand Complications (watches involving
complex horological features), and the development of a new
scratch-resistant material called Magic Gold. The brand has
enhanced its production capacities for watch movements and
now directly manages all manufacturing processes for its UNICO
chronograph movement and the mechanisms of its Grand
Complications, part of a strong value-added strategy. Moreover,