Louis Vuitton 2011 Annual Report Download - page 47

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LVMH 2011
Perfumes & Cosmetics
45 / 68
FOCUS
Over 10 years of research, three orchids selected out of 30,000,
eight patents registered.
Since 1828, Nature has been the source of inspiration and
ingredients for Guerlain’s exceptional skin care products. Today
Guerlain continues to push the boundaries of this science of
nature with Orchidarium, an advanced research program that is
unique in the world and entirely dedicated to one of nature’s most
prodigious phenomena: the orchid.
From Europe to Asia, three centers of expertise make up this
exceptional platform: the experimental garden in Geneva,
Switzerland, the main laboratory in Strasbourg, France, and the
exploratory reserve in Tianzi, China. In Tianzi, Guerlain is
involved in a sustainable development patronage initiative to
cultivate and protect wild orchids in their natural biotope and
contribute to the reforestation of this nature reserve, which is a
real trove of biodiversity.
Orchidarium’s discoveries gave birth to the Crème Orchidée
Impériale Nouvelle Génération, formulated using Imperial Orchid
Molecular Extract – a molecular assembly based on the combination
of three orchids identified from 30,000 and the six key mecha-
nisms of longevity.
The Guerlain Orchidarium: a research platform unique in the world