Louis Vuitton 2011 Annual Report Download - page 90

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LVMH 2011
Maisons
16 / 32
FASHION & LEATHER GOODS
DONNA KARAN
— Since 1984 —
“Everything I do is a matter of heart,
body and soul”, says Donna Karan, Chief
Designer of the international company that
bears her name. In fact, Karan credits her
feminine instincts for the success of the
company she founded in 1984 and which
has become one of the largest luxury
brands in the world, with a presence across
the Americas, Europe and Asia, including
the emerging markets.
The Donna Karan Collection centers on
seven easy pieces, interchangeable items
that create an entire wardrobe from season
to season. This modern system of dressing
combines comfort and creative expression,
with the finest quality fabrics, workman-
ship and innovation.
As the Collection business grew, Donna
Karan International identified new ways to
interpret the brand for other parts of its
customers’ lives. In 1989, the company
launched DKNY, which reflects the attitude
and energy of New York City, and is known
for soft materials, exceptional comfort, and
the lightness of its accessories. Based on its
popularity, DKNY was expanded to include
DKNY Men, DKNY Jeans and DKNY Kids.
Completing the lifestyle approach to
design, in 1992 Donna Karan International
took on the world of beauty, launching
best-selling fragrances for women and men.
The company also entered into other suc-
cessful licensing agreements, such as
watches, home, intimate apparel, and
eyewear.
Donna Karan International’s brands are
brought alive to customers through captur-
ing the pace and essence of New York City
that is reflected in innovative advertising
and marketing, fashion shows and its
retail presence. The Collection and DKNY
brands are sold at the finest retailers
worldwide as well as through Donna
Karan International’s own, growing store
network and its award-winning website,
donnakaran.com.
The first Collection and DKNY flagship
stores opened in London and subsequently
New York in the late 1990s with great suc-
cess. Over the next decade, the company’s
store base expanded substantially.
Together, these stores are an excep-
tional showcase for the spirit of Karan’s
brands – an unparalleled vision for authen-
tic New York style and a modern system of
dressing that balances the practical with
the desirable.
MARC JACOBS
— Since 1984 —
Founded in New York in 1984 and
majority-owned by LVMH since 1997, the
brand named for Marc Jacobs, Artistic
Director of Louis Vuitton, has grown rapidly
in both the United States and internation-
ally. Today, Marc Jacobs is present in more
than 50 countries with a network of 250
boutiques.
In 1984 Marc Jacobs and Robert Duy
founded Marc Jacobs International based on
two very simple concepts: enormous creativ-
ity and a constant commitment to quality.
After years of producing the Marc
Jacobs women’s collections exclusively, the
company now offers two lines of ready-to-
wear, bags, shoes and accessories for men
and women: Marc Jacobs and Marc by Marc
Jacobs, as well as a Children’s line and Marc
Jacobs perfumes. The New York fashion
shows for both lines are events each season.
While the brand now enjoys very steady
growth, the two founding principles remain
the cornerstones of its development today.