Louis Vuitton 2011 Annual Report Download - page 132
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LVMH 2011
Corporate Sponsorship
22 / 24
CORPORATE SPONSORSHIP TO SUPPORT CULTURE,
YOUTH AND HUMANITARIAN ACTION
The success of LVMH over the last 20 years
has allowed it to develop a global institutional
communications plan built on an innovative
and original corporate sponsorship program.
This is a legitimate approach because
it expresses the values that bind LVMH
Maisons together and form the basis
for their success, and at the same time
respects their individual communications
projects and brand images. But it is also
a useful approach because LVMH is eager
to fulfill its corporate social responsibility
through initiatives in culture and artistic
expression, education and youth, and major
humanitarian causes.
CULTURE, HERITAGE
AND CONTEMPORARY DESIGN
The first component of the LVMH corpo-
rate sponsorship program focuses on pre-
serving artistic heritage in France and
throughout the world by supporting the
restoration of historic monuments, expand-
ing the collections of leading museums,
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supporting the design of the most iconic
artists of our time. Our sponsorship of
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and abroad has allowed millions of visitors
to discover not only the Grand Masters
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In 2011, LVMH sponsored the very first
retrospective of the work of Jean-Michel
Othoniel, one of France’s most prominent
artists on today’s international art
scene. The Louis Vuitton Foundation for
Creation loaned two of the artist’s works
for this event: Le Bateau de Larmes and
Lagrimas. LVMH also renewed its support
of Monumenta, an event organized by
the French Ministry of Culture and
Communication and of which the Group
has been one of the sponsors since the
first edition in 2007. LVMH sponsored the
creation of Léviathan, a spectacular work
by British artist Anish Kapoor, which was
specially designed for the main exhibition
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almost 280,000 visitors.
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erable success was the “Inspiration Dior”
2"##.#)(ǁ.ǁ)-)1Ɖ-ǁ/-"%#(ǁ/-/'źǁ
The event featured a “dialog” between
some of the greatest artists in the history
of art and designs from the House of Dior
since its founding in 1947. The event
attracted almost 300,000 visitors to the
Russian capital in the spring and summer
of 2011.