LinkedIn 2015 Annual Report Download - page 7

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on a consumer web platform and continue to build on critical platform capabilities necessary for
professionals:
•Stay connected & informed: Our flagship LinkedIn application and our professional publishing
platform focus on helping members keep up with their connections, stay up to date with relevant
news and ideas, and share views and knowledge. We believe delivering members a relevant
and highly engaging feed experience is critical in creating value.
•Advance my career: Helping members both get hired and learn new skills has emerged as an
essential element of our platform. We accelerated this focus through our 2014 acquisition of
Bright Media Corporation, taking the number of jobs available on LinkedIn to nearly 5 million
from approximately 300,000 two years ago. In addition, our 2015 acquisition of lynda.com, Inc.
(‘‘Lynda.com’’), Inc. launched our entrance into the learning and development market by
introducing skills-based learning to our platform.
•Work smarter: Work smarter captures the value we create for members and customers through
our monetized products. For recruiters, LinkedIn provides a destination to attract, recruit, and
hire talent. For marketers, LinkedIn provides a platform to market products and services,
especially with a business-to-business focus. For sales professionals, LinkedIn provides a social
selling tool to help find leads and generate sales. For individuals, LinkedIn offers premium
subscription packages that are designed for general professionals to manage their professional
identity, grow their networks, and connect with talent. Finally, we recently began to focus on
helping individuals and small businesses find freelance professionals.
LinkedIn’s platform capabilities support these value propositions by enabling a member to:
establish and manage their reputation through their LinkedIn profile, build their professional network,
and research and contact any professional on LinkedIn. Lastly, we are committed to making our
network accessible on a global basis through mobile-first product offerings.
Our Solutions
Our solutions are designed to make professionals more productive and successful and to connect
talent with opportunity at massive scale. Our focus is on developing products that enable our members
and customers to stay connected and informed, advance their careers, and work smarter.
Our principal free and monetized solutions are described below:
Free Solutions
Stay Connected & Informed Advance My Career
LinkedIn Flagship: Jobs
Feed, Me, Messaging, Job Search App
My Network & Search Company Pages
People You May Know University Pages
Pulse Who’s Viewed Your Profile / How You Rank
Influencers Rich Media / Skills / Endorsements
Groups
Slideshare
LinkedIn Lookup
Address Book Importer
Publishing Platform
Ubiquitous Access
LinkedIn Mobile
Robust set of APIs
5