LinkedIn 2015 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2015 LinkedIn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 143

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143

Marketing Solutions
Our Marketing Solutions products enable enterprises and individuals the ability to advertise to our
member base. Our targeting capabilities allow marketers to reach potential customers according to a
number of attributes such as industry, function, seniority, and company size, among others.
•Sponsored Updates. Available via both field sales and self-service channels, Sponsored
Updates are content-rich promoted updates that enable advertisers to share and amplify content
marketing messages to a targeted audience. Sponsored Updates appear in the desktop and
mobile streams of targeted members.
•LinkedIn Ads. Our self-service platform enables advertisers to build and target their
advertisements to our members based on information in their profile. LinkedIn Ads includes the
following features:
•Targeting. Ads are targeted to specific members based on their profile information.
Targetable attributes include the member’s title, function, employer, industry and geography.
•Daily Campaign Budgets. A maximum daily budget can be set for advertisements.
•Campaign Management. Advertisers can set up and manage multiple campaigns as well
as multiple ad units per campaign.
•Reporting. Advertisers can continuously monitor clicks, impressions, click-through rates,
average cost-per-click and total budget spent by ad.
•Sponsored InMails. Advertisers can directly reach their target audience with long-form,
customized messages through LinkedIn’s InMail functionality.
•Display Ads. Advertisers can use the same targeting engine used for LinkedIn Ads to serve
ads in a variety of sizes and formats, including rich media. Additional LinkedIn-specific formats
are also available, including Follow Ads. In addition, we offer off-network advertising.
•Ads API. LinkedIn’s Ads API program enables our social ad partners to build custom solutions
for creating, managing, and optimizing LinkedIn Ads and Sponsored Updates campaigns at
scale.
•Elevate. Elevate allows enterprises to encourage their employees to share relevant content
across their social networks.
Premium Subscriptions
Our Premium Subscription services target small- and medium-sized enterprises and professional
organizations, individual members and business groups in larger enterprises. Certain of our Talent
Solutions products (Recruiter Lite and Job Seeker) are sold online directly through our site to
individuals. All of our subscription packages are designed for general professionals to manage their
professional identity, grow their networks and connect with talent. These subscriptions bundles are sold
at different price points. Key features found in the subscription bundles include:
•Open Profile. This opens opportunities to subscribers by allowing anyone on LinkedIn to
contact them for free.
•Top Keyword Suggestions. Custom keyword suggestions for subscribers’ profiles appear
more often in search results.
•Larger Search Listing. This attracts more visitors to a subscriber’s profile with a search
listing twice the size of a free member’s.
11