Kia 2013 Annual Report Download - page 8

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In 2013, Kia Motors achieved continued growth despite a challenging business
environment at home and abroad. Our worldwide market presence has further
increased, with total global sales of 2.83 million units, up about 4% over the
previous year.
The global economy has experienced fierce competition, especially given
the overall low growth environment, and uncertainties have increased due
to transformations in the industrial landscape resulting from technological
convergence. As such, Kia Motors will look to our continued evolution so that
in 2014 we can prepare ourselves for the next phase of growth.
Our responses to the changing business environment at home and abroad will
be rapid and flexible. As such, we will enhance our organizational efficiencies
and dynamics by fortifying our global business operations and management
systems. We will also improve our business structure and our mid-to-long-
term growth strategies so that we may focus on developing more innovative
products and advanced technologies.
In particular, the fuel efficiency and safety of our products will be further
improved, and more investments will be made into innovative technologies,
including eco-friendly cars and smart cars in which the latest cutting-edge
technologies will converge. We will also focus on hiring the very best people.
By creating new jobs through these investments, we will also contribute to the
nation’s efforts to establish a ‘creative economy’.
2014 will be a milestone year for Kia Motors – one that is full of progress and
driven by our people and their aspirations along with our passion for the future.
Thank you.
Mong-Koo Chung
Chairman
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