Kia 2013 Annual Report Download - page 32

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This three-door hatchback points to the future of high-performance, high-
class compact cars. It showcases Kia Motors’ young and dynamic design
identity, and then combines that design identity with great sophistication.
On the exterior, the vehicle has air vents that resemble airplane engines,
and the air intakes at the front and rear are designed to reflect the look of
racing cars, emphasizing the high-performance image of this concept.
The strong styling lines were adopted to deliver a sense of power and
speed. This concept car offers outstanding power performance, with a
maximum output of 251 horsepower, thanks to the 7-speed DCT (Double
Clutch Transmission) and a hybrid system that combines a 1.6 Turbo GDI
engine with an electric motor.
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The Niro is the 10th concept car to be created by the Kia Design Center
Europe located in Frankfurt, Germany. This small crossover model targets
the European market. It sports a refined exterior, a compact chassis,
Kia Motors’ unique tiger-nose grille, and wide headlamps. The ‘butterfly’
doors, which are usually found only in supercars, increase the sense of
sophistication.
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In April 2014, Kia Motors unveiled the Soul EV, which is based on the
all-new Soul. The Soul EV is the company’s second mass-produced
electric vehicle. Thanks to Kia’s advanced technologies, it features
driving distance of 148 km per recharge, maximum output of 81.4 KW
(111 ps), and maximum torque of 29 kgf·m (285 N·m). Recharging
takes 4 hours and 20 minutes using a slow charger, but only 24 minutes
using a quick charger (100kW grade). Kia Motors will release the
Soul EV in Korea, then in Europe and North America, thus making a
substantial contribution to the establishment of a real market for electric
vehicles.
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The Optima (K5) Hybrid is Kia Motors’ first gasoline hybrid mid-size
sedan. Its fuel efficiency is one of the best in Korea, and the best in
its class. It features a sophisticated and distinctive style, excellent
acceleration and low noise, as well as top-level eco-friendliness. Its
world-leading green technology and performance are the outcome of
the ‘parallel hard-type hybrid system’ independently developed by Kia
Motors. The Optima (K5) Hybrid 2013 is offered at a reasonable price,
resulting in excellent product competitiveness. Also, its fuel efficiency
was improved to become the highest in its class.
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Kia Motors released the Cadenza (K7) Hybrid 700h in December 2013
to expand its hybrid line-up in the domestic market. The Cadenza
(K7) Hybrid 700h is a premium semi large-size hybrid car that offers
excellent fuel efficiency of 16.0km/
, as well as quietness and comfort,
all at a reasonable price. Its fuel efficiency is not only better than
gasoline models in the same class, but also better than many compact
cars, even though it offers the power performance and comforts of a
semi large-size car.
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