Kia 2013 Annual Report Download - page 24

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Please find page 24 of the 2013 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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The K900 was unveiled at the LA Auto Show in November
2013. It is the first rear-wheel drive sedan to be released by
Kia Motors in North America. The K900 brings together superb
craftsmanship and materials, along with intuitive and advanced
technology. The 5000cc V8 Tau engine has been engineered
especially for US consumers and produces 420 horsepower,
while the V6 delivers 311 horsepower. With its elegant design
and high specifications, the K900 will strengthen Kia’s brand
image in North America.
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The Sportage was named the joint winner in the Sub-Compact
CUV category in the 2013 Initial Quality Study from J.D. Power
and has been well-received in the global market. Its exterior
showcases chrome-lined bumpers and radiator grille, along
with high-gloss fog lamp housings, resulting in a greater sense
of sophistication. With such attention to detail, the Sportage is
expected to be a leader in the small SUV market.
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The refreshed Optima (K5) is the first Korean mid-size sedan
to use front LED fog lamps. The radiator grille was made more
dynamic and agile, further upgrading the already innovative
design of the previous model. Despite additional features and
enhanced performance, the Optima is still offered at a very
reasonable price, which strengthens its position in the Korean
market when compared to imported vehicles.
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The Soul has become an icon for Kia Motors, demonstrating
the excellence of our designs. It was first released in 2008, and
has now evolved with a more unique and refined appearance.
The all-new Soul is the outcome of 44 months of research and
an investment of about KRW 240 billion. On the outside, the
design of the previous Soul was developed further by adding
creative styling elements for enhanced sophistication. It also
offers new technology not usually offered by vehicles in this
class including advanced Smart Parking Assist System, Lane
Departure Warning System, and Flex Steer, which allows a
driver to change steering characteristics according to their
preferences.
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The all-new Carens (Rondo) is designed for families with a
dynamic lifestyle. It features more space for passengers,
more storage room, sleek aerodynamics, and a dramatic cab-
forward design. Improvements have been made both to style
and practicality. Essential safety features were applied to all
models, including VSM (Vehicle Stability Management), TPMS
(Tire Pressure Monitoring System), and six airbags, resulting in
the highest level of safety in the class. It earned top marks in
the ‘2013 New Car Safety Assessment’ of the Korean New Car
Assessment Program.
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