Kia 2013 Annual Report Download - page 15

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2013 was challenging for Kia Motors in terms of overseas
sales, mainly because of the persistently slow global
economy and an unfavorable movement in exchange
rates in the second half of the year. In addition, Japanese
competitors gained market share on the back of new
model launches and promotions.
Despite these obstacles, Kia Motors’ overseas sales in
2013 reached 2,288,643 units, up 2.7% year-on-year.
Global sales of the Rio (Pride) and Sportage reached
around 471,000 units and 389,000 units, respectively,
helping to drive the overall increase in worldwide sales.
The Cerato/Forte (K3), which was released in the fourth
quarter of 2012, sold 262,000 units and contributed to the
growth in total sales volume.
By region, Kia sales reached an unprecedented high in
China which has emerged as Kia’s largest market. Helped
by an aggressive expansion of the dealer network, sales
amounted to 547,000 in 2013, up 13.8% year-on-year.
Monthly sales of the K2 and K3 both exceeded 10,000
units, and increasing demand for SUVs led to strong sales
of the Sportage. In the U.S., we sold 535,000 units, a
decrease of 4.0% year-on-year. In Europe, however, sales
volume was roughly stable at around 339,000 units thanks
to the launch of the Carens (Rondo) and increased sales
of the Slovakia-produced Sportage and cee’d. There also
was a positive sales trend in other markets such as Russia,
Africa, and Middle East with 1.9% growth year-on-year.
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(Unit: Thousand units)
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2013
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