Kia 2013 Annual Report Download - page 21

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


2013 red dot Design Awards
Best of the Best (Product Design)

2013 red dot Design Awards
Winner (Product Design)

2013 red dot Design Awards
Winner (Product Design)

2013 red dot Design Awards
Winner (Product Design)


2012 red dot Design Awards
Best of the Best (Communication)


2012 red dot Design Awards
Winner (Product Design)

2012 red dot Design Awards
Winner (Transportation)


iF Design Award
Winner (Communication Design)


iF Product Design Award
Winner (Transportation)


2011 red dot Design Awards
The first ‘Best of the Best’ designation for a
Korean automotive brand (Product Design)

2011 red dot Design Awards
Winner (Product Design)


iF Product Design Award
Winner (Transportation)

iF Product Design Award
Winner (Transportation)
Good Design Award, the most prestigious
design award in the U.S.
Winner (Transportation)

Good Design Award
Winner (Transportation)


2010 red dot Design Awards
Winner (Product Design)


iF Product Design Award
Winner (Transportation)


2009 red dot Design Awards
Honorable Mention (Product Design)


Korea Design Award, Korea’s most
prestigious design award
Presidential Award (Corporate Sector)
In addition to product designs, our excellence in design
for communications materials has been well recognized.
Our website was completely revamped in early 2013 and
subsequently won ‘Best In Class’ at the Interactive Media
Awards run by the US-based Interactive Media Council
in October. In addition, our mobile app for the Optima
(K5) was the winner in the Mobile Application category
for Communication Design at the 2012 iF Design Awards.
These results are a clear sign of our efforts to bolster
design and enhance brand value at all customer contact
points.

Our accomplishments in design were enabled by
extending Kia’s concept of design to all aspects of
management, not just visual elements. It has enabled
us to innovate within our corporate culture and establish
a working environment that encourages designers
and all other staff to engage in flexible and creative
thinking. Design will continue to be a major strength of
the Kia Motors brand as well as an important element
in our corporate identity. It will open new horizons for
management and deliver new experiences to customers.


