Kia 2013 Annual Report Download - page 27
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Please find page 27 of the 2013 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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Launched in Africa in 2012, the ‘Green Light Project’ is
our most important CSR program. In just two years, one
Green Light Center and five schools have been built, and
two more centers and a school will open in 2014. The
Green Light Project is a community development program
aimed at helping those with limited access to educational,
medical, and cultural facilities. After we determine the right
geographical area for project implementation, we look
at what the residents in that area need most, and then
build either a school or Green Light Center. Each project
is targeted to be completed in five years once the area
becomes self-reliant.
Green Trip is a CSR program that Kia Motors implements
in Korea. It involves providing vehicles to the disabled
and the mobility impaired. Rather than simply providing
a means of mobility, we are providing opportunities for
cultural experiences through traveling, thus helping to
reduce the sense of physical distance as well as emotional
distance. We launched the program in central Korea in
2012, and expanded it in 2013 to cover other regions
including the southeastern region of the nation. Around
5,150 disabled persons and family members enjoyed a
trip through this program. We plan to expand the program
to the southwestern region in 2014.
Kia Motors has in place many programs to help the
younger generation, including children, teenagers and
college students. Since 2005, we have participated in the
SLOW campaign organized by SAFIA (Korean Association
of Safety Communities). This campaign is designed to
encourage children to take all necessary and effective
road safety measures. Children receive safety education,
and areas near elementary schools and kindergartens are
designated as school zones to ensure that drivers drive
with more caution. Relevant experts have been offering
safety consulting since 2012, which entails ascertaining
the risk factors in each school zone and addressing the
issues identified with local governments.
The EcoDynamics Expedition is a program whereby
teenagers and their college student mentors form teams to
carry out eco-friendly activities. Teams that complete their
activities successfully get an opportunity to take part in
the Global Eco Camp, and visit the UNEP (United Nations
Environment Programme) headquarters in Nairobi, Kenya
to undertake eco-friendly technical volunteer activities.
In 2013, Kia Motors began to help college students
develop creative ideas and put those ideas into practice.
We have chosen 20 clubs and plan to provide consulting
and training for volunteer programs in 2014.
In November 2013, we held a CSR contest in which
college students submitted research papers and project
proposals on how they envision Kia’s social contributions
and practical measures for the execution of their proposed
projects. As a result of this competition, five student CSR
teams were rewarded with funding and future support. We
have also implemented the Soul Bicycle Support Project to
increase interest among college students in environmental
issues. We have provided 700 Soul bicycles to nine
universities.