Kia 2013 Annual Report Download - page 10

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Our core values are practical principles that guide us in fulfilling our management philosophy in day-
to-day business. True to our management philosophy and core values, the Hyundai Motor Group will
cultivate its global competency by putting customers first, embracing every opportunity for greater
challenge, creating a corporate culture based on communication and collaboration, and empowering
individuals to achieve their full potential.
Every year, we carry out a multi-dimensional and objective evaluation of the company’s current
position and then overhaul the management policies and strategic tasks of VISION 2016. In 2014,
we will focus on eight major strategic tasks, which are based on three key axes of strengthening
customer-oriented management, reinforcing long-term growth engines, and strengthening the
foundation for sustainable management.









Strengthen customer-
oriented management
Reinforce long-term
growth engine
Strengthen foundation for
sustainable management
1. Achieve core/future technology competence
2. Innovate production efficiency
3. Elevate quality level
4. Enhance brand stature based on
distinct brand identity
5. Provide differentiated customer
experiences
6. Strengthen global portfolio strategy
7. Enhance management system
8. Build basis for sustainable growth
Value Innovation


•
We promote a customer-
driven corporate
culture by providing
impeccable service with
all values centered on our
customers.
We refuse to be
complacent, embracing
every opportunity for greater
challenge, and are confident
in achieving our goals with
unwavering passion and
ingenious thinking.
We believe the future of our
organization lies in the hearts
and capabilities of individual
members and will help them
develop their potential by
creating a corporate culture
that respects talent.
We respect the diversity
of cultures and customs,
aspire to be the world’s
best at what we do,
and strive to become
a respected global
corporate citizen.
We create synergy
through a sense of
‘togetherness’ that is fostered
by mutual communication
and cooperation within
the company and with our
business partners.
 

