Honda 2013 Annual Report Download - page 22

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EUROPE
During calendar year 2012, total demand in Europe*1 decreased approximately 8% from the previous
year, to approximately 12,530 thousand units. The market contracted as a whole, mainly due to
weak consumer sentiment accompanying growing concerns about the economy, despite signs of a
market recovery in the U.K. On the other hand, in Russia, total demand*2 increased approximately
11% from the previous year to approximately 2,940 thousand units.
Honda’s consolidated unit sales in Europe increased 8.2% from the previous year to 171 thousand
units. The main contributing factors were the launch of the all-new CR-V model, and the rollout of a
Civic model fitted with a new diesel engine.
On the production front, unit output at Honda’s U.K. plant in fiscal year 2013 increased 62.8%
from the previous fiscal year to 170 thousand units.
*1. Source: ACEA (Association des Constructeurs Europeens d’Automobiles (the European Automobile Manufacturers’ Association) (New
passenger car registrations cover 27 EU countries and three EFTA countries.)), excluding Russia
*2. Source: AEB (The Association of European Businesses)
ASIA
In Asia, in calendar year 2012, total demand increased approximately 13% from the previous year
to approximately 8,930 thousand units*1, mainly due to market expansion in Indonesia and India.
Another factor was growth in Thailand’s sub-compact segment of the market, which is eligible for
government subsidies. Total demand in China rose around 4% from the previous year to approxi-
mately 19,310 thousand units*2.
Honda’s consolidated unit sales in Asia outside Japan increased 138.8% from the previous fiscal year
to 523 thousand units. Sales grew atop a recovery from the damage caused by the floods in Thailand,
as well as the positive impact of the launch of Brio Amaze and higher sales of City and other models.
Honda’s consolidated unit sales do not include unit sales of Dongfeng Honda Automobile Co., Ltd.
and Guangqi Honda Automobile Co., Ltd., both of which are affiliates accounted for under the equity
method in China. However, unit sales for fiscal year 2013 decreased 3.0% from the previous fiscal year
to 599 thousand units, reflecting the challenging sales conditions faced by Japanese automakers in the
country during the fiscal year.
On the production front, Honda’s unit production increased 40.0% to approximately 1,167 thousand
units*3. In Asia, excluding China, production was 550 thousand units, while output in China was 617
thousand units.
Honda Malaysia SDN BHD, a consolidated subsidiary in Malaysia, has decided to build a second
production line with an annual production capacity of 50 thousand units. Honda Malaysia plans to pro-
duce small car models such as the Jazz, as well as hybrid vehicles on the new production line. This new
line will raise the company’s annual production capacity to 100 thousand units in 2013.
Automobile Business
Civic
(Europe)
Annual Report 201320