Honda 2013 Annual Report Download - page 17

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NORTH AMERICA
Total demand for motorcycles and all-terrain vehicles (ATVs) in the United States* during calendar
year 2012 increased approximately 2% from the previous year to approximately 678 thousand units,
although demand has yet to fully recover. Unit sales growth reflected stronger consumer sentiment in
line with improvement in the unemployment rate and income levels.
Under these circumstances, Honda’s consolidated unit sales in North America for fiscal year 2013
increased 25.0% from the previous fiscal year to 250 thousand units. Of this, consolidated unit sales
of motorcycles increased 43.0% from the previous fiscal year to 153 thousand units, mainly due to
steady sales of models such as the newly introduced large NC700X model featuring outstanding fuel
economy and the PCX model scooter, primarily in the U.S. Consolidated unit sales of ATVs rose
4.3% to 97 thousand units, mainly due to brisk sales of utility ATVs such as FourTrax Rancher 4×4.
* Source: MIC (Motorcycle Industry Council)
NC700X
(Japan)
FourTrax Rancher 4×4
(North America)
Honda Motor Co., Ltd. 15