Honda 2013 Annual Report Download - page 2

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Corporate Profile
Honda Motor Co., Ltd., operates under the basic principles of “Respect for the
Individual” and “The Three Joys”—expressed as “The Joy of Buying,” “The Joy
of Selling” and “The Joy of Creating.” “Respect for the Individual” reflects our
desire to respect the unique character and ability of each individual person,
trusting each other as equal partners in order to do our best in every situation.
Based on this, “The Three Joys” express our belief and desire that each person
working in or coming into contact with our company, directly or through our
products, should share a sense of joy through that experience.
In line with these basic principles, since its establishment in 1948, Honda
has remained on the leading edge by creating new value and providing products
of the highest quality at a reasonable price, for worldwide customer satisfaction.
In addition, the Company has conducted its activities with a commitment to
protecting the environment and enhancing safety in a mobile society.
The Company has grown to become the world’s largest motorcycle manu-
facturer and one of the leading automakers. With a global network of 369*
subsidiaries and 86* affiliates accounted for under the equity method, Honda
develops, manufactures and markets a wide variety of products to earn the
Company an outstanding reputation from customers worldwide.
* As of March 31, 2013
Acura MDX