Honda 2013 Annual Report Download - page 18

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EUROPE
Total demand* for motorcycles in Europe during calendar year 2012 declined approximately 10%
from the previous year to approximately 779 thousand units. Weak consumer sentiment due to
growing economic instability adversely affected demand.
Under these circumstances, Honda’s consolidated unit sales in Europe for fiscal year 2013
decreased 9.6% from the previous fiscal year to 179 thousand units, mainly reflecting the lackluster
market as a whole. This was despite increased sales of newly introduced large models NC700X,
NC700S and Integra featuring outstanding fuel economy.
* Based on Honda research: this only includes the following 10 countries—the United Kingdom, Germany, France, Italy, Spain, Switzerland,
Portugal, the Netherlands, Belgium and Austria.
ASIA
Total demand* for motorcycles in Asia during calendar year 2012 declined approximately 3% from
the previous year to approximately 41,500 thousand units.
Looking at market conditions by country, demand in India increased approximately 5% from the
previous year, to approximately 13,850 thousand units while demand in China decreased approxi-
mately 10% from the previous year, to approximately 12,630 thousand units. Indonesia saw demand
decline approximately 12% from the previous year, to approximately 7,060 thousand units and
Vietnam saw demand decline approximately 7% from the previous year, to approximately 3,100
Motorcycle Business
NC700S
(Europe)
Activa
(India)
Dream Yuga
(India)
Annual Report 201316