Honda 2013 Annual Report Download - page 21

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Accord
(North America)
CR-V
(North America)
NORTH AMERICA
In calendar year 2012, total industry sales of automobiles in the United States* rose approximately
13% from the previous year to approximately 14,490 thousand units. The main contributing factors
were an upswing in consumer sentiment, an improvement in the unemployment rate, and firm sales
of passenger cars, in particular.
Under these circumstances, Honda’s consolidated unit sales in North America increased 30.8%
from the previous fiscal year to 1,731 thousand units. This was mainly due to the positive impact of
the launch of the all-new Accord, as well as strong sales of the Civic, CR-V and other models.
In production activities, Honda manufactured 1,687 thousand units, up 37.3% from the previous
fiscal year.
Honda Manufacturing of Alabama, LLC, a consolidated subsidiary, ramped up its production capacity
by 40 thousand units in fiscal year 2013, bringing its annual production capacity to 340 thousand units.
Honda Manufacturing of Indiana, LLC, a consolidated subsidiary, ramped up its production capacity
by 50 thousand units in fiscal year 2013, bringing its annual production capacity to 250 thousand units.
Honda de Mexico, S.A. de C.V., a consolidated subsidiary in Mexico, has decided to build a new
factory with an annual production capacity of approximately 200 thousand units in order to meet
expected market expansion in the subcompact car segment. This move is expected to raise Honda’s
annual automobile production capacity in North America to 1,920 thousand units by the first half of 2014.
* Source: Ward’s Auto
Honda Motor Co., Ltd. 19