Under Armour 2009 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2009 Under Armour annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 92

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92

managers and to individual athletes. As a result, our products are seen on the field, giving our products exposure
to various consumer audiences through the internet, television, magazines and live at sporting events. This
exposure to consumers helps us establish on-field authenticity as consumers can see our products being worn by
high-performing athletes. We are the official outfitter of the athletic teams at Auburn University, Texas Tech
University, the University of Maryland and the University of South Florida, and beginning in July 2010, Boston
College. We are the official outfitter of numerous other teams, including the football teams at the University of
Hawaii, the University of South Carolina and the University of Utah. We supply uniforms, sideline apparel and
fan gear for these teams. In addition, we sell our products domestically to professional football teams and
Division I men’s and women’s collegiate athletic teams. We also signed an agreement in 2006 to be an official
supplier of footwear to the National Football League (“NFL”), a step we took to complete the circle of
authenticity from the Friday night lights of high school to Saturday afternoon college game day to the marquee
Sunday match-ups of the NFL. This agreement enables NFL players to wear Under Armour footwear on the field
and enables Under Armour to reach fans at the highest level of competitive football.
Internationally, we are selling our products to European soccer and rugby teams. We are the official supplier
of performance apparel to the Hannover 96 football club and the Welsh Rugby Union, among others. In addition,
we are an official supplier of performance apparel to Hockey Canada and have advertising rights throughout the
Air Canada Center during the Toronto Maple Leafs’ home games. We have also been designated as the Official
Performance Product Sponsor of the Toronto Maple Leafs.
We also have sponsorship agreements with individual athletes. Our strategy is to find the next generation of
stars, like Milwaukee Bucks rookie Brandon Jennings, U.S. professional skier and Olympic gold medal winner
Lindsey Vonn, first round NFL draft prospect Dez Bryant, U.S. Olympic Snowboarder Lindsey Jacobellis,
professional lacrosse player Paul Rabil, Baltimore Orioles catcher Matthew Wieters and UFC Welterweight
Champion Georges St-Pierre. In addition, our roster of athletes includes established stars such as professional
football players Brandon Jacobs, Devin Hester, Vernon Davis and Patrick Willis, triathlon champion Chris
“Macca” McCormack, professional baseball players Ryan Zimmerman and Jose Reyes, soccer star Heather
Mitts, U.S. Olympic and professional volleyball player Nicole Branagh, U.S. Olympic swimmer Michael Phelps,
and professional golfer Hunter Mahan.
We seek to sponsor events to drive awareness and brand authenticity from a grassroots level. For example,
we entered into an agreement with IMG Academies for the development of a unique, comprehensive athletic
training platform that we believe will establish a global measurement standard for sports performance, health and
fitness. In 2010, we will host over 50 combines, camps and clinics for many sports at regional sites across the
country for male and female athletes.
We reach young football athletes at all levels by sponsoring American Youth Football, a football
organization that promotes the development of youth; the Under Armour All-America Football Game, which is
an annual competition between the top seniors in high school football; and the Under Armour Senior Bowl,
which is an annual competition between the top seniors in college football. In addition, we are the presenting
sponsor for the 2010 NFL Scouting Combine.
During 2009, we partnered with Ripken Baseball to outfit Ripken Baseball participants and to be the title
sponsor for all 25 Ripken youth baseball tournaments, reaching 35,000 young athletes. In addition, we partner
with the Baseball Factory to outfit the nation’s top high school baseball athletes from head-to-toe and serve as the
title sponsor for nationally recognized baseball tournaments and teams.
We have been a sponsor of the ESPY Awards Show for the past several years and have used the national
platform to launch our fall commercial campaigns. Additionally, we are the title sponsor of The Under Armour
(Baltimore) Marathon and we have a strong brand presence at several other major running events across the
country. We are also the title sponsor of The Under Armour All-America Lacrosse Classic, as well as the
All-America games in softball and volleyball for elite high school athletes. We believe these relationships create
significant on-field product and brand exposure that contributes to our on-field authenticity.
3