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59
UBISOFT ANNUAL REPORT 2009
ma n a G e m e n t r e p o r t 01
1.1.2.3 Change in production volumes
Number of titles released from internal production, third-party co-production, publishing and distribution:
NUMBER OF TITLES* 2008-09 2007-08 2006-07 2005-06
Development 60 35 24 19
Internal production
22 21 14 10
Co-production
38 14 10 9
Publishing 31 20 29 18
Distribution 21 12 4 2
Total 112 67 57 39
* Title = one game on one or more platforms (e.g. Shaun White Snowboarding: Road Trip PlayStation
®
3, Xbox360
®
, Nintendo
Wii™ and Sony PSP™ are four products but one title).
The number of titles was up sharply on the previous year, largely reecting the massive rise in the number of titles available on
Nintendo DS™.
In 2009-10, the number of titles marketed should exceed 80.
1.1.2.4 Sales by platform
2008-09 2007-08
CD-ROM PC 9% 7%
Xbox 360®19% 26%
Nintendo Wii™ 18% 10%
PlayStation®3 20% 20%
PlayStation®22% 5%
DS™ 29% 26%
PSP™ 3% 4%
Game Boy® Advance™ 0% 1%
Total 100% 100%
The company has kept its positioning on new consoles, which accounted for 89% of unit sales over the year, but it has also boosted
its sales of PC products with the success of Far Cry®:
• Nintendo DS™ and Sony PSP™ portable consoles: in total, these accounted for 32% of sales over the nancial year. The growth
was mostly attributable to Nintendo DS™, which beneted from the success of the Petz®, Imagine™ and My Coach ranges.
On this platform, the Group consolidated its position as leading independent publisher with 13% market share in 2008.
• Sales of Wii™ products enjoyed the strongest growth due to the global success of this platform and of group games such as
Rayman Raving Rabbids® TV Party, Shaun White Snowboarding Road Trip and My Fitness Coach™.
• The weight of Microsoft’s Xbox 360® and the PlayStation®3 in total sales has fallen due to a base effect linked to the success of
Assassin’s Creed® and Tom Clancy’s Rainbow Six® Vegas 2 the previous year.