Ubisoft 2008 Annual Report Download - page 48

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Making the difference
Preoccupied by the level of quality it brings to each one of its games, Ubisoft makes it a point to let its team members openly
express their creativity, talent and expertise. In an open-minded and exible environment where managers are always
available, teams imagine original concepts, develop games with increasingly innovative technologies and employ cutting-
edge marketing techniques in order to sell them. Ubisoft is regularly recognized for its high-quality work by other industry
professionals as can be seen from some of the numerous awards received this year:
> LARA Award: Publisher of the Year
> MCV Industry Excellence Awards: Sales Team Award
> IGN: Best of E3 2008 - Best Platform game PS3TM / Xbox 360TM (
Prince of Persia®
next-gen)
> IGN: Best of E3 2008 - Best Sports Game Xbox 360TM (
Shaun White Snowboarding
)
> IGN: Best Shooting Game WiiTM (
Red Steel® 2
)
> MI6 Awards: Best New Property Launch Gold Medal (
Assassin's Creed®
Launch Campaign)
> MI6 Awards: Outstanding Overall Marketing Campaign Silver Medal (
Assassin's Creed®
Launch Campaign)
> MI6 Awards: Biggest Tradeshow Presence Silver Medal (
Naruto
Win Your Weight in Ramen Contest)
> Games Critics: Best of E3 2008 - Best Strategy Game (
Tom Clancy's EndWar®
)
> Cheat Code Central: Best of E3 2008 - Best Party Game (
Rayman Raving Rabbids®
TV Party)
> Joystiq: Best of E3 2009 (
Tom Clancy's Splinter Cell ConvictionTM
)
> Gamespy: Action Game of Show (
Assassin's Creed® 2
)
FROM TALENT TO GAMES
UBISOFT ANNUAL REPORT 2009