Porsche 2011 Annual Report Download - page 88

Education and equal opportunities at Porsche
The Porsche Zwischenholding GmbH group's
already extensive promotion of education for children,
young people and students focuses not only on kin-
dling the enthusiasm of these groups for mathematics,
engineering sciences, natural sciences and technol-
ogy, but also on strengthening and supporting those
from disadvantaged backgrounds, in the spirit of
equal opportunities. Porsche's aim is not only to train
potential new employees for its own company, but
also to generally ensure there are new employees
who can take on tasks that serve the interests of
society as a whole.
Furthermore, the Porsche Zwischenholding
GmbH group will strive to significantly expand coop-
eration with universities in the field of education and
science – with the aim of winning qualified new em-
ployees for the future, and of making findings with
practical relevance for its own product developments.
One example of support for students is the high num-
ber of scholarships that the Porsche Zwischenholding
GmbH group is awarding at more than ten selected
universities throughout Germany as of 2012
("Deutschlandstipendien").
For many years, Porsche has also been
known for undertaking a significant number of much
smaller-scale sponsoring and support efforts, above
all in the cities where the company has locations.
These initiatives particularly benefit social, sporting
and cultural institutions and projects.
All of these activities – whether on a large or
small scale – are intended to help ensure that Porsche
is perceived by the public as a company that fulfills its
social responsibility.
This is why Porsche will in future give its CSR
activities even greater priority, both in Germany and in
its international markets.
Corporate social responsibility and
sustainability at the Volkswagen group
Nine billion people will live on our planet in
the year 2050. All of them will need energy and food,
a place to live and clothing, education and healthcare
– and they will want to be mobile. For industry that’s
both a challenge and an opportunity. Only their capac-
ity for technological progress will create the neces-
sary productivity gains and innovations, and bring
about resource-conserving structural changes. The
quality principles are sustainability and responsibility
– the core values of business activity at Volkswagen.
At Volkswagen, corporate social responsibil-
ity (CSR) is viewed as the contribution the company
makes to sustainable development on our planet. In
line with the Volkswagen group's vision of sustainabil-
ity, its way of doing business and its consumption of
resources may not compromise opportunities for
future generations. The Volkswagen group pursues
ecological, economic and social goals in the same
measure and are thus an integral part of international
efforts to create a sustainable economic order on a
global level.
Sustainability is the foundation of corporate
policy at Volkswagen. This means that sustainability is
integrated along the entire value chain of the company.
Corporate responsibility at Volkswagen means always
considering the impact on society and the environ-
ment. Sustainability also safeguards the company’s
long-term future. In order to make an effective contri-
bution to sustainable mobility, and as a company with
global responsibility, Volkswagen is working hard to
develop technologies for the cleanest, most fuel-
efficient automobiles and efficient mobility concepts.
Aligning job security and profitability always matters
at Volkswagen.
GROUP MANAGEMENT REPORT88