Porsche 2011 Annual Report Download - page 134

series was the Cayenne with 2,080 deliveries, fol-
lowed by the mid-engined sports cars with 507 units.
The number of 911 vehicles delivered to customers
came to 272. The Gran Turismo Panamera accounted
for 254 units. Brazil, the region’s growth driver, re-
mained the largest individual market, followed by
Mexico, Chile and Puerto Rico.
Europe
Germany: still in the fast lane
With growth of more than 13 percent to
14,959 units delivered, Porsche Germany looks back
on an extraordinarily successful fiscal year 2011.
Despite the premiere of the new 911 at the IAA fair in
September 2011 and the forthcoming model change
for the Boxster, the 911, Cayman and Boxster sports
car were able to almost maintain their traditionally
high share of the sports car market. The number of
Porsche 911s delivered was 4,772, an increase of 4
percent, representing a consistently high segment
share. The mid-engined Boxster and Cayman sports
cars achieved 1,106 deliveries (down 11 percent) and
570 units (up 18 percent) respectively. The segment
share of the Cayenne was increased significantly.
5,754 units of the sporty off-roader were delivered to
customers, an increase of 23 percent on the prior
year. In the growing gran turismo segment, Porsche
delivered 2,757 units to customers, exceeding the
prior-year figure by 26 percent.
United Kingdom: successful model changeover
The share of sports cars in total sales in the
UK continues to exceed 50 percent. As a result, the
market remains one of the most important for Por-
sche's two-door sports cars. The successful transition
to the seventh generation of the 911 is therefore
particularly noteworthy. With 766 orders, the new
911 has been very well received in the market. A total
of 1,648 units of the 911 model series were delivered
in the reporting year.
Porsche Cars Great Britain is very well pre-
pared for the market launch of the new Boxster, which
is slated for spring 2012. The results achieved in this
segment were also good, with 1,613 Boxster and
Cayman vehicles delivered. Despite intense local
competition, deliveries of the Cayenne rose by 31
percent to 2,452 units in 2011. The Panamera con-
firmed the prior-year result. The Panamera Diesel is
expected to provide additional growth impetus in
2012. Overall, deliveries to customers in the report-
ing year totaled 6,472 units, 5 percent down on the
prior-year figure.
Italy: growth in a still unstable environment
Economic and political uncertainty led gener-
ally to a significant fall in demand for passenger
vehicles. Porsche bucked this market trend, delivering
4,580 vehicles, a 16-percent increase on the prior-
year figure. The models of the Cayenne series were in
particularly high demand with 2,881 deliveries, up 66
percent on the prior year, as was the Panamera with
830 units, up 17 percent. Due to the product life
cycle, the sports cars (869 deliveries) were unable to
match the prior-year level. This figure includes 49
units of the new 911, which got off to an excellent
start.
France: more than 3,000 Porsches sold
In France, Porsche again exceeded the strong
result of 2010, for the first time delivering more than
3,000 vehicles (3,078 units), despite the difficult
European market environment. Notwithstanding the
upcoming model change, the 911 was in particularly
high demand and saw an increase of 13 percent (710
units). The Boxster, Panamera and Cayenne main-
tained their high prior-year levels. Yet again, the high-
light of the many marketing activities was the Festival
Porsche in Le Mans, with 2,725 existing and potential
Porsche customers participating.
Spain and Portugal: the Cayenne boosts growth
Porsche increased its deliveries in the Span-
ish and Portuguese market by 18 percent to a total of
2,244 vehicles in the fiscal year 2011, despite the
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