Porsche 2011 Annual Report Download - page 87

Sustainability
Porsche assumes responsibility
In the fiscal year 2011, the Porsche Zwi-
schenholding GmbH group began placing activities
aimed at fulfilling its social responsibility on a consid-
erably broader footing. By setting up a new Corporate
Social Responsibility (CSR) department, assigned to
the board member for human resources and social
issues, the Porsche Zwischenholding GmbH group is
giving a clear signal in this area.
The CSR strategy, which for the first time has
been comprehensively and officially formulated for the
company, provides that all future measures for the
Porsche Zwischenholding GmbH group be performed
with a focus on the key issue of sustainability, and
against the backdrop of Strategy 2018.
The company's social commitment comprises
the five pillars of sport, culture, the environment,
education/science and social issues (five-pillar ap-
proach). During the fiscal year, the Porsche Zwischen-
holding GmbH group defined projects in all these
areas, which will be implemented as of 2012.
These include measures that have been suc-
cessfully implemented in the past and that will be
continued – and in some cases stepped up – in the
future, as well as lighthouse projects.
The main traditional CSR projects include the
Porsche Tennis Grand Prix, Porsche Music Night and
the annual Porsche Award, which the company has
presented jointly with the Filmakademie Baden-
Württemberg to the world's best advertising film
students every year since 2004.
As regards the new planned projects, those in
the field of sport mainly relate to the cooperation with
the German Tennis Federation (DTB) in connection
with the German women's national tennis team
(Porsche Team Germany), as well as to broad promo-
tion of youth sport in Baden-Württemberg and Saxony.
The highlights of the company's commitment
to culture are on the one hand Porsche AG's premium
partnership with the Gewandhaus Orchestra Leipzig,
which had already officially commenced at the end of
the fiscal year, and, on the other hand, cooperation
with the Stuttgart Ballet as of fiscal year 2012.
The Porsche Zwischenholding GmbH group's
relevant, large-scale environmental projects include
significant expansion of the existing grazing areas at
the Leipzig location, which are to be given a sustain-
able character through the addition of an on-site
information center and scientific supervision. More-
over, the company will intensively examine where and
in what form it can support and itself drive the devel-
opment of alternative energies in a way that benefits
the company. The focus will be on alternative drives
and supplying alternative energy for the population.
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