Porsche 2011 Annual Report Download - page 132
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MARKETS
Significantly higher deliveries
With 118,868 deliveries, the fiscal year 2011
marks another highlight in the company's history. For
the first time, Porsche delivered more than 100,000
units in the international market in one fiscal year.
This represents an increase of 22 percent on 2010.
Double-digit growth rates compared to the prior-year
period were achieved in virtually all regions.
This positive development is partly attribut-
able to the great success of the new Cayenne. In the
first full fiscal year since its market launch, 59,898
units were delivered to customers. This meant that
the new generation of the sporty off-roader exceeded
its prior-year figure significantly by 46 percent. The
most successful model was the Cayenne V6 with
21,236 units, closely followed by the sporty V8 de-
rivatives, of which a total of 18,182 units were deliv-
ered. The Panamera Gran Turismo also notched up
increases. 26,840 units of the fourth model series
were delivered to customers. This corresponds to an
increase of 19 percent compared to the prior-year
period. In the second half of the year, impetus was
also provided by the newly launched Panamera Hybrid
and Panamera Diesel models.
The 911 and Boxster/Cayman model series
completed the reporting year successfully: in the last
fiscal year before the introduction of the new models,
32,130 units were delivered, virtually on a par with the
prior-year figure. Major contributions were made by the
sporty 911 GTS derivatives (4,450 units) and the Black
Editions of the 911 and Boxster/Cayman model series
(3,092 units). A total of 19,377 units of the 911 model
series and 12,753 units of the Boxster/Cayman model
series were delivered to customers. One highlight of the
past fiscal year was the top 911 GT3 RS 4.0 model,
which has already sold out and yet again underscored
Porsche's expertise in sports car development. With the
unveiling of the new 911 at the International Motor Show
(IAA) in Frankfurt am Main and its successful market
launch in December 2011, Porsche ushered in another
successful chapter in the history of the iconic sports car.
618 units of the new generation were already delivered
in the fiscal year 2011.
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