Porsche 2011 Annual Report Download - page 133
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Canada: new record for customer deliveries
Porsche delivered 2,214 vehicles to custom-
ers in Canada, 9 percent up on the comparable prior-
year figure of 2,036 units. This was Porsche's best
ever result in Canada. The Cayenne was again particu-
larly successful, with 1,105 units delivered. The
Panamera accounted for 359 deliveries – almost
matching the high level of the prior year. The number
of 911s sold was 475, and a total of 275 mid-engined
sports cars were delivered. Additional investments in
the dealer network, which now comprises 14 dealers,
were a key factor in the growth in Canada.
Latin America: a success story
In the eleventh year following its establish-
ment, Porsche Latin America continued its success
story. Today, dealers in 30 countries in Central and
South America are supported. Deliveries in the fiscal
year 2011 totaled 3,113 units, a 21 percent increase
on the prior-year figure. The most successful model
Americas
USA: high demand for Cayenne and sports cars
The automobile market in the USA continued
to recover in 2011. Porsche was able to benefit from
this development and increase deliveries by almost
15 percent in comparison to the comparable prior-
year period to 29,023 units. The continuing very high
demand for the new Cayenne resulted in a significant
increase in deliveries of this model series by 56
percent to 12,978 units (prior-year period: 8,343
units). With 6,879 deliveries in the reporting year, the
Panamera model series is now firmly established in
the segment. Development in the area of sports cars
was very encouraging. Sales of the 911 and Boxster/
Cayman series totaled 9,166, confirming the prior-
year result. With very low inventories, Porsche in the
USA is ideally prepared for the upcoming new model
changes in 2012.
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