Porsche 2011 Annual Report Download - page 138

The Volkswagen group recorded a rise of
20.8 percent in deliveries in the Middle East region.
Deliveries in Germany
Deliveries to Volkswagen group customers in
the German passenger car market rose by 11.4
percent in the reporting period to 1,153,070 units.
Delivery volumes in the prior year were adversely
affected by the end of the government scrapping
premium. The Touran, Tiguan, Passat saloon, Passat
estate, Audi TT, ŠKODA Fabia hatchback, ŠKODA Yeti,
ŠKODA Octavia estate, SEAT Altea and Caddy models
recorded the highest growth rates. The new Jetta,
Sharan, Audi Q3, Audi A7 Sportback, SEAT Ibiza ST
and SEAT Alhambra models were also received posi-
tively. At the end of 2011, six Volkswagen group
models led the German Federal Motor Transport
Authority's (KBA) registration statistics in their respec-
tive segments. The Golf continued to top the list of
the most frequently registered passenger cars in
Germany. In 2011, Volkswagen increased the high
level of the group’s market share in the German pas-
senger car market to 35.9 percent (prior year: 35.1
percent), further cementing its market leadership.
Deliveries in North America
In the reporting period, deliveries to Volks-
wagen group customers in the US market were up
23.3 percent to 444,331 units. Demand for the Jetta,
Tiguan, Touareg, Audi TT, Audi Q5, Audi Q7 and Audi
A8 models was encouraging. Sales figures for the
Canadian market rose by 16.3 percent year-on-year to
69,500 units. The Jetta, Touareg, Audi A4, Audi Q5
and Audi Q7 models recorded the highest growth
rates here. The Volkswagen group delivered 18.4
percent more vehicles in Mexico (153,016 units) than
in the prior year. Demand for the Jetta and SEAT Ibiza
models was particularly strong.
Deliveries in South America
In 2011, demand in the South American mar-
kets grew by 5.1 percent year-on-year to 933,259
units. Sales figures in the Brazilian market declined
slightly (minus 1.0 percent to 704,706 units). The
main reason for this was customer uncertainty due to
the increased taxes on import vehicles at the end of
the year together with the high intensity of competi-
tion in this market. The Space Fox and Voyage mod-
els were very popular. The sales figures for the
Saveiro and T2 light commercial vehicles increased
by 7.6 percent. The number of Volkswagen group
vehicles sold in Argentina climbed by 33.0 percent
year-on-year to 178,170 units. High demand for the
Fox, Gol, Voyage and Bora models was the main
driver. The group extended its leadership position in
the Argentinian market with a passenger car market
share of 25.1 percent (prior year: 24.2 percent).
Deliveries in the Asia-Pacific region
As a result of several government subsidy
programs expiring, demand for passenger cars in
2011 grew only slightly in the Asia-Pacific region,
which had been the strongest-growing region in 2010
in terms of passenger car sales. Nevertheless, the
Volkswagen group sold 2,569,765 units in this region,
20.0 percent more vehicles than in the prior year. In
the Chinese passenger car market, the group sold
17.4 percent more passenger cars and light com-
mercial vehicles (2,258,614 units) year-on-year. Al-
most all models contributed to this positive result.
The Volkswagen group extended its leadership of the
Chinese market with a market share of 18.2 percent
(previous year: 16.8 percent). In the Japanese market,
Volkswagen increased sales by 12.1 percent year-on-
year to 71,729 units. Demand increased for the
Touran, Passat estate and Audi Q7 models. Deliveries
to customers continued to develop positively in the
other markets in the Asia-Pacific region. Once again,
the group more than doubled its sales as against the
previous year in the Indian passenger car market, with
111,637 units sold. The Polo hatchback, Polo notch-
back and ŠKODA Fabia hatchback models demon-
strated the highest growth rates.
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