Porsche 2011 Annual Report Download - page 51

Regional differences
The Porsche Zwischenholding GmbH group
achieved growth in all key sales regions in the report-
ing period. Sales increased most sharply in China,
seeing 67.2 percent growth on the prior-year period
to 24,594 vehicles. In the entire region Asia/Rest of
the world, sales grew by 46.7 percent to 43,875
units. In the Americas region, unit sales rose by
7.6 percent to 32,605 vehicles in the reporting pe-
riod; 29,331 of these vehicles were attributable to
North America (up 5.9 percent). In the German market,
Porsche achieved an increase of 3.7 percent to
13,918 units. In the European market as a whole,
Porsche's unit sales increased by 11.7 percent to
40,498 vehicles.
Over the period from 1 January to
31 December 2011, the Volkswagen group sold
4,065,952 vehicles in the Europe/Other markets
region, 12.4 up on the level of the corresponding
prior-year period in which 3,616,728 vehicles were
sold. In North America, unit sales increased by 22.2
percent to 677,821 units. Unit sales in South America
increased by 2.3 percent in comparison to the prior
year, coming to 943,415 vehicles. In the Asia-Pacific
region, demand for the group’s models remained
consistently high. Including the joint ventures in China,
the Volkswagen group sold 2,674,106 vehicles over
the period from 1 January to 31 December 2011, up
22.4 percent on fiscal year 2010.
Production expanded
In the reporting period, 127,793 vehicles we-
re produced in the Porsche Zwischenholding GmbH
group, an increase of 33.7 percent in comparison to
the prior-year period. 62,004 units of the Cayenne
model series rolled from line at the Leipzig plant,
57.3 percent more vehicles than in the comparable
prior-year period. 31,834 Panamera vehicles were
produced, 32.1 percent more than in the prior year.
At the plant in Zuffenhausen, an 8.9 percent increase
in production of the 911 model series resulted in
21,748 units being produced. Production of the
Boxster series (including the Cayman models) in-
creased 1.2 percent to 12,207 units. In Finland, the
number of vehicles produced fell by 68.4 percent to
2,015 units. Boxster production has been gradually
being moved to Zuffenhausen since February 2009.
The service agreement with the Finnish partner Valmet
ended on 31 January 2012.
The Volkswagen group produced 8,494,280
vehicles over the period from 1 January to 31 De-
cember 2011, after 7,357,505 vehicles in the prior
year. As of 31 December 2011, vehicle inventories at
group companies and in the retail organization around
the world were up on the prior year.
Financial services in demand
The international financial services provider
Porsche Financial Services group offers financial
services for Porsche vehicles via the Porsche retail
organization. In addition to the core leasing and
financing products, the portfolio includes dealer
financing, insurance and credit cards. Since 2011,
financial services have been offered for the exclusive
Bentley, Lamborghini and Bugatti brands of the
Volkswagen group in the German, Italian and Swiss
markets. An offering for the US, Canadian and French
markets is in preparation. Porsche Financial Services
companies are represented in 12 countries and thus
in virtually all the key automobile markets of the
Porsche Zwischenholding GmbH group. In the core
markets of Germany, North America, Italy, the UK
and Japan, the financial services provider manages
all its operating activities itself. In all other countries,
the company utilizes cooperation partners.
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