Porsche 2011 Annual Report Download - page 73

Production
Customers attest top quality of Porsche
In the fiscal year 2011, Porsche produced a
total of 127,793 vehicles, 33.7 percent up on the
comparable prior-year period. 21,748 units of the
911 model series and 10,192 units of the Boxster
series were manufactured at the main plant in Stutt-
gart-Zuffenhausen. 2,015 units of the Cayman were
produced at our Finnish partner Valmet. In Leipzig,
62,004 vehicles of the new Cayenne series were
assembled during the reporting period. And 31,834
units of the Gran Turismo Panamera rolled off the
Leipzig assembly line.
The Porsche brand's image is characterized
by superlative quality and reliability. This was yet
again confirmed by the many prizes and awards in the
reporting period. These are lasting testimony to the
company’s commitment to producing vehicles tailored
to customers' needs that feature innovative technol-
ogy, outstanding handling characteristics, and unique
comfort and design.
In the USA, the Initial Quality Study conducted
by respected market research institute J.D. Power
bears impressive witness to this fact. The Porsche
911 emerged as the best vehicle produced by a
European manufacturer. The study analyzes custom-
ers’ satisfaction in the first three months following
delivery of their vehicles. The second-best European
vehicle is also a Porsche: the Gran Turismo Panamera.
The 911 was named the most reliable vehicle
in another survey, the Vehicle Dependability Study
2011. At the same time, the main plant in Stuttgart-
Zuffenhausen was rated the best car factory in the
world in terms of the long-term quality of the vehicles
manufactured there. These results clearly confirm the
consistent commitment to outstanding quality throug-
hout the entire process chain.
In Germany, too, Porsche vehicles also took
top honors in surveys. In the Autobild TÜV Report,
which evaluates long-term quality after seven, nine
and eleven years, the 911 was again the model with
the fewest defects of all vehicles in the respective
age categories. The 911, Boxster and Cayman mod-
els were placed in the top ten of all age categories a
total of five times.
Production of the Macan in Leipzig
Following the resolution of the supervisory
board in March 2011 to produce the planned sporty
off-roader Macan in Leipzig, the plant will be devel-
oped into a full-fledged production facility including
body shell production and paint shop. The site in
Saxony will be expanded to a total area of 17 hec-
tares with investments of around 500 million euro.
More than 1,000 new jobs will be created in Leipzig
alone. Other additional jobs will be created in Zuffen-
hausen and Weissach. The decision in favor of Leipzig
is not only a token of trust for the plant which, with
the Cayenne and Panamera, has shown that it can
produce premium vehicles of the very highest quality,
but also a significant contribution to the economic
development of the region. Production of the Macan is
scheduled to start at the end of 2013.
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