Memorex 2012 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2012 Memorex annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 116

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116

The XtremeMac brand was acquired by Imation in 2008. XtremeMac brand products include cases, chargers, cables
and audio solutions to protect, power and play Apple iPad®, iPod®, iPhone®, Macintosh computer and other devices.
XtremeMac products are developed for Apple enthusiasts and are available worldwide.
The IronKey brand was purchased in 2012 (with the 2011 purchase of IronKey, we acquired a license for the use of the
IronKey brand but not the brand itself) for its secure storage management software and service, as well as the IronKey brand
for secure storage products. In 2012, we consolidated our mobile security portfolio around the IronKey brand. IronKey
products include hardware encrypted USB drives, PC on a Stick™ IronKey Workspaces for Microsoft®Windows To Go®and
cloud-based or on-premise centralized secure device management solutions. These products are sold through security-
focused value-added resellers (VARs) around the world.
The Nexsan brand was acquired by Imation in 2012. Nexsan brand products include E-Series disk arrays, NST line of
hybrid storage and Assureon™ secure archive systems. Nexsan storage solutions are ideal for a broad range of applications
including Virtual Machine storage, cloud storage, database, surveillance, bulk storage, backup and recovery, disaster
recovery and archive.
Business Segments
Through the end of 2012, our business was organized, managed and internally and externally reported as segments
differentiated by the regional markets we serve: Americas, Europe, North Asia and South Asia. Each of these geographic
segments has responsibility for selling generally all of our product lines.
The Americas segment, our largest segment by revenue, includes North America, Central America and South America.
The United States represents the largest current market for our products. It has a great variety and sophistication of
distribution channels including VARs, OEMs, retail outlets, mass merchants and online resellers. The countries in South
America and the Caribbean represent potential growth markets with increasing penetration of Information Technology (IT) in
the commercial and consumer markets.
The Europe segment includes Europe and parts of Africa. Western Europe exhibits traits similar to North America in
terms of overall breadth of product offerings, high penetration of end user markets and breadth and sophistication of
distribution channels. Emerging markets in Eastern Europe represent potential growth markets for our products as IT end
user and consumer markets grow.
North Asia is our second largest segment by revenue, and includes Japan, China, Hong Kong, Korea and Taiwan.
Japan is the single largest market in the segment and is similar to North America and Western Europe in terms of overall
penetration of IT into the market, though its distribution channels are less developed than those of other regions.
The South Asia segment includes Australia, Singapore, India, the Middle East and parts of Africa. It is similar to North
America and Western Europe in terms of overall penetration of IT into the market, though its distribution channels are less
developed.
5