Memorex 2012 Annual Report Download - page 7

new products are introduced. External hard disk drives have capacities ranging from 500 GB to 3 TB. Scalable storage
products include DataGuard data protection appliances and InfiniVault™ storage appliances for active archiving and
compliance. Our portfolio also includes the Imation RDX removable hard disk drives which are high-capacity, rugged and
removable 2.5-inch hard disk drive cartridges with 320 GB to 1.5 TB capacities. Our storage appliances incorporate RDX
technology and we provide RDX removable hard disk drives, single dock systems and multi-bay RDX storage libraries.
With the acquisition of Nexsan, we added additional storage systems to our portfolio including the Nexsan E-Series disk
arrays with industry-leading storage density, reliability and power management offering high value block-based storage; the
NST line of hybrid storage combining solid state technology with spinning disk to offer high performance and capacity and the
Assureon secure archive systems for data offload, compliance and secure cloud deployments.
Audio and Video Information
Our audio and video information products include Apple iPad®, iPod®and iPhone®accessories, headphones, CD
players, alarm clocks, portable boom boxes, MP3 players and speakers sold under the Memorex, TDK Life on Record and
XtremeMac brands. The portfolio continues to evolve as we focus on higher-margin, differentiated accessories products that
respond to consumer demand. We design products to meet user needs and source these products from manufacturers
throughout Asia. On February 13, 2013, we announced our plans to divest our XtremeMac and Memorex consumer
electronics businesses. We will continue our TDK Life on Record business on a more focused basis.
The table below describes our revenue by product category:
Years Ended December 31,
2012 2011 2010
Revenue
%of
Total Revenue
%of
Total Revenue
%of
Total
(Dollars in millions)
Traditional storage
Optical products ....................... $ 426.8 38.8% $ 511.9 39.6% $ 619.3 42.4%
Magnetic products ..................... 286.2 26.0% 327.4 25.4% 347.8 23.8%
Other traditional storage ................. 15.4 1.4% 47.7 3.7% 62.8 4.3%
Total traditional storage ................ 728.4 66.2% 887.0 68.7% 1,029.9 70.5%
Secure and scalable storage ................ 210.1 19.1% 210.1 16.3% 207.5 14.2%
Audio and video information ................ 161.1 14.7% 193.3 15.0% 223.5 15.3%
Total ................................ $1,099.6 $1,290.4 $1,460.9
Our Brands
The Imation brand has been at the forefront of data storage and digital technology for many years. Imation brand
products include magnetic tape media, recordable CDs, DVDs and Blu-ray discs, flash products and hard disk drives. The
Imation brand includes the DataGuard Data Protection Appliances, InfiniVault™ Storage appliances and RDX®Removable
hard disk storage systems. Defender products include secure storage flash drives and external hard drives. Imation brand
products are sold throughout the world and target the commercial user and individual consumer.
The Memorex brand was acquired by Imation in 2006. Memorex brand products include recordable CDs, DVDs and Blu-
ray discs, optical drives, alarm clocks, portable boom boxes, optical storage accessories, headphones and speakers.
Memorex brand products are sold primarily in North America.
The rights to the TDK Life on Record™ brand were acquired by Imation in 2007 under an exclusive long-term license
from TDK Corporation (TDK). TDK Life on Record brand products include recordable CDs, DVDs and Blu-ray discs, flash
drives, tape cartridges, headphones and speakers which are sold to commercial customers and individual consumers. TDK
Life on Record brand products are sold throughout the world.
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