JVC 2007 Annual Report Download - page 21

Sponsoring Sporting Events: International Soccer
Tournaments
JVC lends its hand to a range of sports in numerous countries
around the world so that as many people as possible can enjoy the
inspiration and excitement that sports offer—part of what we like to
call “The Perfect Experience.”
In particular, we have been closely involved in the UEFA European
Football Championship. An official partner since the 1980 UEFA
tournament held in Italy, JVC has provided comprehensive support
for this major soccer event, primarily by providing audio and visual
equipment required to hold the championship.
We aspire to develop high-definition technologies and products
that deliver the inspiration and excitement of sports by making view-
ers feel as if they are actually right there to hear the crowd’s cheers
and feel the players’ emotions.
Inspiration through Music: JVC Jazz Festivals
With the love of music in its corporate heart, JVC has sponsored the
well-known JVC International Jazz Festival series since 1984. These
events provide audiences worldwide opportunities to enjoy the
always new sensations and excitement of jazz through our products.
This program has been one of JVC’s contributions to world music
culture. To date, JVC has supported over 170 jazz festivals where
more than four million people have enjoyed the splendor of live
music. JVC will continue to deliver the thrill of live jazz to music
enthusiasts.
Expanding Video Culture: Tokyo Video Festival
Since 1978, JVC has held the Tokyo Video Festival (TVF), one of the
world’s largest video competitions. To date, the festival has attract-
ed more than 48,000 video entries from 95 countries and regions
around the world. For example, in TVF 2007, held in March 2007, an
entry submitted by a Japanese high-school broadcasting club was
among the three Japanese and international winners of the JVC
Grand Prize, and was featured widely in newspapers and other
media outlets.
The TVF provides an opportunity for anyone to experience the fun
of filming and the joy of video creation. JVC will continue to sponsor
the TVF as a festival that broadens the scope of those who can con-
tribute to video culture.
Contributing to Society
JVC is committed to being a good corporate citizen and a trusted
member of the international community.
• In Vietnam, a total of 200 JVC employees support tree-planting
efforts that began in 2002 to preserve the scenery and natural envi-
ronment of the ancient city of Hue, which has several World
Heritage sites.
• In the Czech Republic, we support an annual festival held at nurs-
ing care facilities that are opened to the public. Called “Between
the Fences,” this festival allows people with disabilities to interact
and develop deeper bonds.
• In the United States, the American Cancer Society holds “Relay for
Life” events as fund-raising campaigns. JVC has taken part in
these campaigns for about 15 years, earning a reputation as an
outstanding support group.
JVC will continue to lend its support to activities that make
adifference.
An Avid Supporter of Culture
and the Arts
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Supporter of Culture and the Arts
JVC is committed to ensuring as many people as possible have the opportunity to share the inspiration
and excitement that sports and the arts can offer. This thinking has underpinned our wide-ranging
cultural activities over many years, mainly in the form of support for music, the arts, and sports.
It is vital for corporations to form ties with local communities and society. Taking this to heart,
JVC works through various initiatives to establish meaningful relationships with local communi-
ties and society in general.