JVC 2007 Annual Report Download - page 20

Environmental Activities
Thanks in particular to products such as digital video cameras,
hard disk motors, and car CD receivers, we made substantial
progress in energy conservation and effective resource utilization.
Our designated “clean factories” meet certain standards pertain-
ing to preventing global warming, reducing waste, curtailing chemi-
cal emissions, using water resources effectively, and other
environmental initiatives. In fiscal 2007, all 10 of our factories in
Japan achieved these standards. In fiscal 2008, we are working
toward achieving these standards at our overseas factories as well.
We make information on environmental activities available through
the JVC annual Environmental Sustainability Report as well as the
“Environmental Activities” section of the corporate website. JVC’s
first Environmental Sustainability Report in fiscal 2004 was only avail-
able in Japanese in paper form. In fiscal 2006, we launched an
English version of the report and began posting an electronic version
on the corporate website in both Japanese and English.
URL: Japanese: www.victor.co.jp/company/environ
English: www.victor.co.jp/english/company/environ
Environmental Management
JVC’s environmental protection initiatives are underpinned by the
JVC Environmental Committee, which is chaired by the president of
JVC; the Environmental Administration, which is headed by execu-
tive officers; and a number of specialist subcommittees. The
Environmental Administration introduces at the managerial level ini-
tiatives and policies adopted by the JVC Environmental Committee,
and the subcommittees put these into practice.
Green Plan 2010 (GP2010)
In fiscal 2005, JVC formulated the Green Plan 2010, a medium- to
long-term environmental management plan that sets out objectives to
be achieved by fiscal 2011. Under this plan, the Company works
actively to meet the specific environmental goals established for each
fiscal year, including targets related to “green products” (products
with designs that are environment friendly) and “clean factories”
(operating sites that take into account environmental considerations).
Progress in Fiscal 2007
We designate products that we design in an environment-friendly
manner and that meet JVC’s original environmental standards as
“green products.” In fiscal 2007, 85% of our products delivered
superior performance in these areas, substantially exceeding our
goal of 74% (percentage of all products that are “green products” on
the basis of quantity).
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Environmental Activities
JVC’s basic management philosophy, “Contributing to culture and serving society through our
products and business practices,” guides our efforts to protect the global environment and is
incorporated into all our business activities. We have carried out a range of initiatives designed
to help realize a sustainable society since formulating JVC’s Basic Environmental Policy in 1992.
Waste Reduction
In fiscal 2007, compared with that of fiscal 2001, JVC reduced the total volume of waste generated by
the Group in Japan, including waste generated by affiliates, by a substantial 63.9%.
We attribute this accomplishment primarily to an in-house-developed process to detoxify effluent
discharged from the Head Office’s Yokohama Plant during the board production process. This allows
JVC to release the effluent, which was previously outsourced for treatment, into Tokyo Bay.
This represents not only progress with regard to effluent but also a substantial reduction in the
Company’s environmental impact. As a result, JVC achieved a recycling rate of 99.97%. The
Yokohama Plant was given the 3R (Reduce, Reuse, Recycle) Promotion Council Chairman’s Prize for
this accomplishment.