JVC 2007 Annual Report Download - page 13

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The audio business reflects our passion for stellar sound reproduction,
and through the application of exclusive JVC technologies such as our
“K2” high-quality sound technology, wood cone speakers, and front
surround sound systems for home theaters, we seek to provide prod-
ucts that stand apart from those of our rivals.
In fiscal 2007, we continued to introduce high-value-added products.
These include a compact component system with JVC’s exclusive
wood cone speakers, a high-grade home theater system that allows
users to enjoy a surround-sound environment with only front speakers,
and a micro component system with built-in memory that provides
superior sound quality. Even so, overall sales in the audio business were
weak due to shrinking markets for existing product categories such as
micro component minidisc (MD) systems.
In fiscal 2008, we plan to step up sales of high-grade home theater
systems and to respond to the networking trend in audio equipment by
strengthening the interoperability of micro component systems with
mobile phones. We will also work to develop new sales channels that fit
our strategy of increasing the value added to products, focusing in par-
ticular on Japan and the United States. Furthermore, we will step up
cost-reduction activities that the Malaysian manufacturing site and audio
business are working together to achieve.
In addition to the mainstay line of car CD receivers, the car electronics
equipment business is expanding its lineup of visual products, such as
DVD receivers. Sales in this business are expanding, particularly in the
overseas aftermarket.
In fiscal 2007, sales of the AVX series of car stereos with built-in LCD
screens and of DVD receivers were robust, and we introduced an
in-house-developed portable navigation system. In North America, we
established a specialist car electronics system marketing company in
April 2006 to strengthen our sales network. We trailed our rivals, howev-
er, in introducing car CD receivers in high-volume price zones with
adapters for digital audio players and were thus unable to expand sales.
In fiscal 2008, we plan to take steps to make our lineup of car CD
receivers and DVD receivers more attractive by enhancing their compat-
ibility with mobile phones and digital audio players. We will also widen
our domain of products by introducing a JVC-developed hard disk drive
navigation system into the European and U.S. markets. Moreover, we
will step up our push into emerging markets, including Central America,
Russia, and India, as well as our efforts in the OEM business.
Car Electronics
11
Audio
HDD Navigation DVD/CD Receiver
This all-in-one model combines a navigation system, iPod-
ready and DVD audio/video capabilities, an improved graphic
user interface, and a high-visibility, 3.5-inch wide monitor.
Micro Component System with Built-in Memory
The UX-DM8’s 1GB of built-in memory can store approximately
500 songs*. This micro component system comes with “K2” tech-
nology, a group of JVC exclusive technologies that deliver superior
sound quality for both compressed and CD audio. In its oblique
hybrid cone speakers, the voice coil is positioned off-center
to dampen high- and middle-frequency resonance.
* Assumes use of the 64 kbps LP mode for
songs lasting four minutes each