JVC 2007 Annual Report Download - page 12

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Underpinned by the core Everio lineup of hard disk camcorders, a prod-
uct category JVC pioneered, the video camera business is the
Company’s largest source of earnings.
In fiscal 2007, sales of Everio products were robust worldwide. In
March 2007, JVC was able to introduce the world’s first high-definition
hard disk camcorder targeted at consumers. Offering full HD
1920x1080i video quality, the new HD Everio GZ-HD7 is fitted with a
60GB built-in hard disk drive that can record full HD footage for up to
five hours. In response to the rapid proliferation of HD broadcasts and
TVs, we will continue to extend our lineup of HD camcorders.
That said, in fiscal 2008, sparked by the entry of rival makers into the
hard disk camcorder category, we expect market expansion to be
accompanied by fiercer competition for market share. Our aim is to be
the global market-share leader by augmenting our hard disk camcorder
lineup with products that respond to diverse user needs. Therefore, we
will also work to strengthen and expand our lineup of peripheral equip-
ment, such as DVD burners that enable users to save their recordings
from the hard disk camcorder to DVD discs easily without using a PC.
JVC will continue to lead the industry as a pioneer in hard disk
camcorders.
Video Cameras
The mainstays of the D-ILA (Direct-drive Image Light Amplifier) business
are rear projection TVs and front projectors that use JVC’s original
in-house-manufactured reflective LCD device “D-ILA” as the key device.
In fiscal 2007, our goal was to boost sales further by extending our
lineup with the launch of rear projection full HD TVs and new models
with much slimmer bodies, but sales of our rear projection TVs flagged
as a result of the decline in plasma display panel (PDP) TV selling prices
during year-end sales campaigns in North America. We entered the
consumer market for front projectors with the launch of the DLA-HD1.
This model was well received for its high picture quality in particular by
specialist retailers, who drive the high-end consumer electronics market.
With an industry-best contrast ratio of 15,000:1, the DLA-HD1 system is
off to a strong start.
For fiscal 2008, we plan to broaden our lineup of front projectors,
which we see as a pillar of our ILA business, in an effort to boost sales.
Conversely, we plan to fundamentally reassess the basic strategy for
our rear projection TV business, including the development of next-
generation models.
10
D-ILA Equipped Products
Full HD Hard Disk Camcorder
The HD Everio GZ-HD7 is the world’s first** consumer HD hard
disk camcorder. It records full HD 1920x1080i video quality for
up to five hours and uses a high-performance Fujinon lens.
** As of the launch on March 16, 2007, according to JVC research
Full HD D-ILA Front Projector
Thanks to a native contrast ratio of 15,000:1, the highest in the industry for
a home theater projection system on introduction*, the DLA-HD1 remains
unique in realizing true black reproduction even with the brightest high-
lights in the same scene. The high native contrast was achieved by
combining newly developed 0.7-inch full HD D-ILA devices with
a new optical engine that uses wire grid polarizers.
* As of November 14, 2006, according to JVC research