Hasbro 2012 Annual Report Download - page 11

From time to time, including in this Annual Report on Form 10-K and in our annual report to shareholders,
we publish “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of
1995. These “forward-looking statements” may relate to such matters as our anticipated financial performance or
business prospects in future periods, expected technological and product developments, the expected content of
and timing for new product introductions or our expectations concerning the future acceptance of products by
customers, the content and timing of planned entertainment releases including motion pictures and television;
and marketing and promotional efforts, research and development activities, liquidity, and similar matters.
Forward-looking statements are inherently subject to risks and uncertainties. The Private Securities Litigation
Reform Act of 1995 provides a safe harbor for forward-looking statements. These statements may be identified
by the use of forward-looking words or phrases such as “anticipate,” “believe,” “could,” “expect,” “intend,”
“looking forward,” “may,” “planned,” “potential,” “should,” “will” and “would” or any variations of words with
similar meanings. We note that a variety of factors could cause our actual results and experience to differ
materially from the anticipated results or other expectations expressed or anticipated in our forward-looking
statements. The factors listed below are illustrative and other risks and uncertainties may arise as are or may be
detailed from time to time in our public announcements and our filings with the Securities and Exchange
Commission, such as on Forms 8-K, 10-Q and 10-K. We undertake no obligation to make any revisions to the
forward-looking statements contained in this Annual Report on Form 10-K or in our annual report to
shareholders to reflect events or circumstances occurring after the date of the filing of this report. Unless
otherwise specifically indicated, all dollar or share amounts herein are expressed in thousands of dollars or
shares, except for per share amounts.
PART I
Item 1. Business.
General Development and Description of Business and Business Segments
Except as expressly indicated or unless the context otherwise requires, as used herein, “Hasbro”, the
“Company”, “we”, or “us”, means Hasbro, Inc., a Rhode Island corporation organized on January 8, 1926, and its
subsidiaries.
Overview
We are a branded play company dedicated to fulfilling the fundamental need for play for children and
families through creative expression of the Company’s world class brand portfolio. From toys and games to
television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro
executes its brand blueprint in all of its operations. At the center of its brand blueprint, Hasbro re-imagines, re-
invents, and re-ignites its owned and controlled brands, and imagines, invents and ignites new brands, through
toy and game innovation, immersive entertainment offerings, including television programming and motion
pictures, and a broad range of licensed products, ranging from traditional to high-tech and digital, under well-
known brand names structured within the Company’s brand architecture.
The Company’s brand architecture identifies franchise brands, challenger brands, key partner brands and
new brands. Franchise brands are the Company’s most significant owned or controlled brands which have the
ability to deliver significant revenue over the long-term. Challenger brands are brands which have not achieved
franchise brand status yet, but have the potential to do so with investment and time. Franchise and challenger
brands include many well-known brand names such as TRANSFORMERS, NERF, LITTLEST PET SHOP, MY
LITTLE PONY, BABY ALIVE, G.I. JOE, MONOPOLY, MAGIC: THE GATHERING, PLAY-DOH and
PLAYSKOOL. Hasbro also seeks to imagine, invent and ignite new or archived brands offering engaging
branded play experiences. In addition to product offerings under Hasbro-owned brands or brands which if not
entirely owned are broadly controlled by the Company, offerings may also include products branded and
developed under key licenses. Significant licensed brands include BEYBLADE, SPIDER-MAN and THE
AVENGERS from MARVEL, SESAME STREET, STAR WARS and ZYNGA product offerings.
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