eBay 2013 Annual Report Download - page 52

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With respect to our online and mobile competition, additional competitive factors include:
Some of PayPal's competitors, such as Wells Fargo, First Data and American Express, also provide processing services to PayPal. If PayPal
were to seek to expand the financial products that it offers, either alone or through a commercial alliance or an acquisition, these processing
relationships could be negatively affected, or these competitors and other processors could make it more difficult for PayPal to deliver its
services.
Enterprise
Our Enterprise business provides our suite of Commerce Technologies, omnichannel operations capabilities and marketing solutions that
enable companies to operate and integrate their ecommerce offering into their omnichannel business. The market for such products and services
is continuously evolving and intensely competitive. Many of our prospective clients evaluate managing all or some aspects of an omnichannel
business with internal resources. As a result, we often compete with in-house solutions promoted and supported by internal information
technology staffs, marketing departments, merchandising groups, and other internal corporate constituencies as well as with external technology
and interactive marketing service providers that supply one or more components that allow prospective clients to develop and operate their
omnichannel business in-house. This group of providers may include the prospective client itself and companies that offer: Web platforms (e.g.,
Art Technology Group (owned by Oracle), IBM, Amazon, Demandware, MarketLive and Microsoft); customer care/call center services (e.g.,
West Communications, Amazon, Sykes Enterprises, and Convergys); fulfillment and logistics (e.g., PFS Web, Amazon, Innotrac, DHL, and
UPS); and systems integrators and technology providers (e.g., Accenture, EDS, Sapient, Infosys, Oracle and IBM); email management and data
aggregation (e.g., Experian, Harte-Hanks and Epsilon); online marketing and design services (digital marketing services agencies such as
Omnicom Group, WPP Group, Publicis and the Interpublic Group of Companies); and other interactive marketing services (e.g., Google,
LinkShare (owned by Rakuten), TradeDoubler, Adobe and ValueClick). Low barriers to entry in the interactive marketing industry could also
increase the number of competitors we may face.
We believe that we compete primarily on the basis of the following:
Our Enterprise business has competitors with longer operating histories, larger customer bases, greater brand recognition and greater
financial, marketing and other resources. Those competitors may be able to secure components of their technology and services on more
favorable terms and devote more resources to technology development and marketing than our Enterprise business. In addition, as we expand
our business internationally, we will face increased competition from global and local companies which may have a greater understanding of,
and focus on, the local customer. Lastly, as our current and prospective clients seek a larger global presence and target new markets abroad, we
will increasingly compete with ecommerce services competitors on the basis of our international solutions.
50
• website and mobile platform and application onboarding, ease-of-
use and accessibility;
•
system reliability;
•
data security;
• ease and quality of integration into third-
party mobile applications; and
•
quality of developer tools such as our Application Programming Interfaces and Software Development Kits.
• offering the choice of a complete integrated solution or a component-
based solution;
•
promoting the client's brand and business, rather than our own;
•
providing scale and operating leverage with an enterprise focus;
•
establishing a commitment to invest in and enhance our platform;
•
aligning our financial interests with those of our clients;
• offering digital marketing solutions that are integrated with our suite of Commerce Technologies, which we believe provides a more
strategic, cohesive and optimized approach to growing ecommerce businesses; and
•
providing services that utilize proprietary technology to promote stronger customer engagement designed to increase clients' return on
investment.