eBay 2013 Annual Report Download - page 10

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For information regarding risks related to our Bill Me Later business, see the information in “Item 1A: Risk Factors” under the captions
"Bill Me Later's operations depend on lending services provided by unaffiliated lenders" and "Bill Me Later's operations expose us to additional
risks."
We are focused on making our solutions simple for customers and developers.
Our Payments business seeks to put the customer first. We are focused on creating easy to use products that leverage our technological
leadership; we are using a true “mobile first” approach to make payments simple and intuitive. Our PayPal platform and open APIs are designed
to allow developers to innovate with ease and to offer cutting edge applications to a large ecosystem of merchants and consumers, while at the
same time maintaining the safety of our users’ financial information. PayPal provides developers with intuitive, flexible and powerful tools that
are designed to leverage PayPal’s global reach and payment capabilities. Some of our software developer kits, or SDKs, are specifically focused
on the mobile app market and are designed to remove friction by not requiring a redirect to PayPal.com or an additional log in.
Our payments solutions offer leading fraud prevention and protection.
PayPal enables consumers to pay merchants quickly and easily without sharing sensitive financial information, such as credit card or debit
card numbers. To make payments using PayPal, consumers need to disclose only their email address or mobile phone number to merchants. The
account-based nature of PayPal's network helps us to better detect and prevent fraud when funds enter, flow through and exit the PayPal
network. PayPal also utilizes eBay Marketplaces global transaction data to help manage risk. As a result of the systems and processes that we
have built over many years, we believe that PayPal is one of the world’s most trusted payments brands.
PayPal has developed a number of trust and safety programs, including PayPal's Seller Protection and Purchase Protection Programs.
These programs provide additional protection to certain account holders who pay or receive payment for their transactions through PayPal on or
off ebay.com in certain key geographies. PayPal's Seller Protection Program covers sellers in certain key geographies who follow specific
shipping and handling practices against claims that a transaction was not authorized by the buyer or that the item was not received. PayPal's
Purchase Protection Program reimburses the buyer, subject to specified limitations, for qualified purchases using PayPal on or off ebay.com in
certain key geographies if the buyer does not receive the item or, in limited markets, if the item is significantly not as described. In some non-
U.S. markets, protection for buyers is limited to a maximum amount per transaction.
Enterprise
In June 2011, eBay acquired GSI Commerce, Inc., or GSI, which provides commerce technologies, omnichannel operations and
marketing solutions for large, nationally recognized retailers and brands that operate in general merchandise categories, including apparel,
sporting goods, toys & baby, health & beauty and home. In June 2013, eBay renamed the GSI segment as Enterprise.
Enterprise operates three primary lines of business: Commerce Technologies, Omnichannel Operations and Marketing Solutions.
Enterprise provides its products and services on an individual basis and as bundled solutions.
Each of these three primary lines of business complements the other, which allows for cross-selling opportunities.
Enterprise’s Commerce Technologies. Enterprise’
s Commerce Technologies are comprised of a suite of interfaces and tools that support a
retailer’s ecommerce storefront available through the web and mobile devices, customer service call centers and land based stores. In addition to
storefront commerce solutions, Enterprise’s commerce exchange platform is a unique set of integrated capabilities, services and infrastructure
that support a retailer’s distributed order management, multi-channel inventory management, fulfillment integration, payments processing, fraud
management and reporting.
8
Enterprise’s storefront commerce solutions include secure shopping cart and checkout offerings, analytical tools, site
management tools, such as catalog, content and promotions management tools, and guided product discovery capabilities.
Enterprise’s commerce exchange platform includes a suite of multi-channel enabling software products that support a retailer’s
in-store pickup, ship-from-store, ship-to-store and drop ship capabilities. Enterprise’s payments infrastructure provides a robust
online payment processing engine with capabilities including price, tax and shipping calculations, address verification, order
review, fraud prevention, credit card authorization, settlement and alternative payment processing, and permits payment using
PayPal as well as private label credit cards, gift cards and online gift certificates.