Toyota 2010 Annual Report Download - page 3

Download and view the complete annual report

Please find page 3 of the 2010 Toyota annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 105

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105

1
TOYOTA ANNUAL REPORT 2010
Thoroughly Reaffirming Toyota’s Founding Principles
Building the Automobile of the Future
Worldwide competition in the automotive industry is growing more intense, as demonstrated by
increasing demand for innovative and competitively priced products that meet unique customer
needs. In addition, environmental concerns are becoming a higher priority for the international
community.
　Toyota’s 70-year history has been very valuable in helping the Company address the major
challenges it faces today. We have experienced recessions, automobile trade liberalization,
environmental concerns, oil shocks and other major changes in the operating environment.
In each case, we remained faithful to our founding principles of contributing to society. With
humility, we learned and evolved. The current difficulties have given us cause to reaffirm these
principles. We are confident that by providing safe, high-quality vehicles at affordable prices,
the starting point for growth, we can overcome the issues we now face by adhering steadfastly
to customer-first,
Genchi Genbutsu
(on-site, hands-on experience) principles and striving for
continuous improvement.
The automobile industry is being driven by advances in environmental technology. Toyota
will work to improve its technology, while broadening its strategy of sustainable mobility to
include new technologies and products, partnerships, the urban environment and energy. By
strengthening the bonds between the customers, dealers and suppliers who represent our
driving force, we will redouble our efforts to create a new future for the automobile.
　I ask for the continued support and understanding of all of our stakeholders.
July 2010
In fiscal 2010, Toyota faced very challenging business conditions,
such that the Company initially forecast operating losses. Although
a few emerging markets showed signs of recovery, the global
economic crisis continued to affect markets in Japan, the United
States, Europe and other parts of the world. Although Toyota
achieved profitability on a consolidated basis, we fell short of a full-
scale earnings recovery. I apologize sincerely for any concern this
may have caused our shareholders, investors, customers, suppliers,
communities and other stakeholders. Under these circumstances,
we made many difficult decisions and introduced new operating
structures across the Company. In June 2009, we put in place a new
management team to facilitate structural reforms and a recovery
in performance. Returning to the spirit of manufacturing cars that
has been essential to Toyota since its founding, we are preparing to
take the next step forward.
Remaining True to
Customer-First and
Genchi Genbutsu
Principles as
We Build the Cars of the Future
Special Feature
Top Messages Financial Section
Investor Information
Corporate Information
Special Feature
Consolidated
Performance Highlights
Business Overview
Chairman’s Message
Top Messages
Chairman's Message President's Message Commitment to Quality
Top Messages